Since it launched in 2005, Reddit has remained a mystery to many marketers. Reddit is a user-influenced platform that embraces discussion and community engagement over content creation or branding. Its difference in focus makes Reddit vastly different from other networks — like Facebook or Instagram — where brands naturally find their niche.

Spooky season is officially upon us. It’s a fun time for consumers and an even better time for brands that get to be playful with their audience.

If you’re struggling to get in front of hiring managers, it could be because recruiters are shifting away from traditional methods to find candidates.

There are plenty of perks to getting promoted. Beyond a salary increase, a promotion typically means more influence on your team, more autonomy, and more control over your day-to-day tasks.

Believe it or not, TikTok users aren’t opposed to ads — they just have high expectations for them. The most successful ones are quirky, creative, and entertaining — almost a reflection of the platform itself.

As we head toward the end of 2022, it’s time to look back at examples of brands that have successfully “newsjacked” a trend.