These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel.

Within the past two years, emerging technologies like NFTs and the metaverse have gotten a lot of hype. But how exactly are brands leveraging it? We’ll cover that and more in this article.

According to our 2022 Marketing Trends Survey report, 34% of marketers plan to stop leveraging podcasts or other audio content in 2022.

Consumers want brands to make a difference.

A 2022 study by Spotify found that 80% of Gen Z consumers enjoy audio content because it allows them to express their individuality and “explore different sides of their personalities.” Though Spotify didn’t clarify what it meant by audio content, such as podcasts or audio chats, it’s no secret that audio chatrooms have become increasingly popular over the years.

In today’s digital world, having a business website isn’t an option. It’s a must.

With social media moving at an incredible pace, it always feels like there’s something new around the corner.