How to Get Buy-In from Some of the Top Marketing Leaders: 3 Execs Discuss What KPIs Matter to Them

Whether you’re creating a new content campaign, launching a YouTube series, or revising your social strategy, you’re going to be asked the same question by leadership before getting their support: “How will this impact our company’s bottom line?”

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Instagram and TikTok Resumes: Are Marketing Managers Watching Them?

Instagram and TikTok are apps typically used to share special moments, connect with others, or promote our brands — but can we also use these platforms to create and share resumes? In 2021, TikTok launched TikTok Resumes, a program designed to “continue expanding and enhancing TikTok as a new channel for recruitment and job discovery,” according to a news release.

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