Back in 2021, Pinterest introduced a new feature called Idea Pins. Pinterest’s Idea Pins consist of videos or photos grouped together in a format similar to Instagram Stories. These pins appear in the Watch feed of the Pinterest app, almost like the For Your Page on TikTok. Idea Pins are also displayed in the Create section of a brand’s Pinterest profile.

The easier it is for customers to find your webpage, the better your chances of engaging new visitors and driving new conversions.

You win!

It’s a short, simple phrase, but a powerful one — and it’s the basis for gamification in marketing.

The more traffic your blog or site receives, the better. But drive-bys aren’t enough to drive user engagement and ultimately boost sales — instead, you need to convince potential customers that it’s worth sticking around. Topical content and its counterpart, evergreen content, can help you achieve this goal.

The term “metaverse” may have been coined back in 1992, but it could hold new and adventurous opportunities for both consumers and even brands that engage with them.