(BPT) - First impressions matter now more than ever. If you can create a visually impactful, emotional connection with your branding, customers will respond. In today's world, eye-catching design can be the difference between winning the sale or losing a potential client.
Customers are bombarded by advertising every second of the day. Well-designed business collateral like brochures and posters can help a business break through the clutter and have meaningful connections right from the start of the user experience.
Design tips to create unforgettable marketing
Great design can be hard, but these simple tips can help your designs become that much more engaging.
- Eye-catching color
Color makes everything more enticing. Grab customers' attention and build excitement with beautiful pops of color that represent your brand.
- Impactful imagery
A picture is worth 1,000 words. Choose relevant, high-quality photography to make food look delicious, products come to life and your space look inviting.
- Striking fonts
It's not just what you say, but how you say it. Choosing a font that is easy to read, aesthetically pleasing and on brand can help carry your message a long way.
- Beautiful simplicity
Less can be more. It's easy to go overboard with design by adding in too many distracting prints and patterns. Keep it simple by steering clear of unnecessary copy, colors and font variations.
With so many companies and brands competing for attention, design is one of the best tools to utilize to separate yourself from the crowd.
Introducing the new FedEx Office design tool
As a business owner, your time is valuable and often limited. Between running your business and managing you team, finance, HR, operations and customer service, you may be short on time to develop and design marketing collateral.
FedEx Office's new design tool makes it easier for business owners to create the professionally printed materials they need to reach and connect with their customers.
Easy to use
- Drag and drop functionality
- No need to learn complicated software
- Access to thousands of stock images, templates and fonts
- Design and print posters, menus, flyers and more
- Explore custom templates tailored to your needs
- Save functionality to tweak designs or reprint favorites
- Design and print from anywhere, anytime
- Get professional-quality design without spending designer prices
- Fully integrated into the FedEx Office print network for end-to-end design, production and delivery
With access to millions of images and illustrations, an extensive library of templates, and a simple drag-and-drop interface, you can design virtually anything and print at more than 2,000 FedEx Office locations across the U.S. Ready to take your designs to the next level?