Getting visibility for your business isn’t always easy. If you’re looking for new marketing avenues to test, try one of the biggest and most influential professional networks for businesses, LinkedIn.
There are already thousands of companies on LinkedIn and the network compiles and creates a directory that allows searches by industry and then narrows down by city. Here is how you can begin using LinkedIn for your business and take advantage of all that it has to offer.
Creating a profile should be your first step, followed by filling in all of the appropriate information. Remember to set an image and description that describes your business the right way without overloading a visitor who views your page. With that in mind, you also don’t want to make your information to be vague so that users can’t figure out what it is that you do.
After setting up your profile, begin posting consistent status updates that are relevant to your industry and answer questions in the “Answer” section of your LinkedIn page, which will help to establish you as an expert in your specific field.
Users will relate to companies that are most helpful and offer them a solution to the problem they are having. In addition to this, a key component to using LinkedIn for your business is to add other professionals and similar companies to your network. This will help you to not only evaluate your competition but will also help discover new ideas that you might not have thought about.
Ultimately, what you want to have is a complete profile that comes up in searches on the network as well as a profile that is memorable or attractive to potential clients. Your profile will be viewed by thousands of people in the LinkedIn network so you want to show that you are knowledgeable about your industry and that you offer a differentiating product compares to competitors.
In order to maximize the viewership of your profile, you might consider taking advantage of LinkedIn advertising and becoming a paid member of LinkedIn with Business, Business Plus or Business Pro. These paid memberships add new features to your free profile including a Profile Organizer and more descriptive details about who is viewing your profile, as well as InMail which allows you to send messages to the over 300 million LinkedIn users.
The second feature is most helpful because it allows you to see which type of people are viewing your profile so that you can adjust your profile if it isn’t reaching the right people.
LinkedIn is a very helpful tool for businesses to take advantage of, and one that gives you full autonomy over how much information you want to provide to users on the LinkedIn network.
Do you use LinkedIn for your business? Please share your tips in the comments below.
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