Digital Marketing

Is AI taking over jobs?

It’s an understatement to say that video is important to a successful marketing strategy. 92% of marketers report that videos give them a positive ROI.

Heat maps in Excel help businesses to visualize large data sets, transforming a pool of numbers into easily interpretable graphs. For example, a retailer can use a heat map to analyze sales data and find products that sell more during specific seasons.

Last month Elon Musk announced that Twitter’s new name is X.

AI has become an indispensable weapon in the combat against cybercrime. According to Forbes, 76% of businesses are earmarking AI and machine learning as key priorities within their IT budgets.

At HubSpot, we are optimistic about the future of SEO — but we’re also preparing for many major shifts over the next year.

How you use Google will change as the search engine rolls out Google Search Generative Experience (SGE). SGE is Google’s way of efficiently using AI to answer complex or multi-step searches.

Since launching in July, Threads has accumulated 120 million users. Among those users are brands using the platform to connect with their audience and boost brand awareness.

At HubSpot, we’re constantly A/B testing conversion path elements — landing pages, calls-to-action (CTAs), and emails — to see how we can generate more leads, MQLs, and customers.