6 Community Management Trends To Know in 2024
Brands build online communities around their target audiences.
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Digital Marketing
6 Types of Online Communities Your Brand Should Consider Investing In This Year
When I started thinking about the different types of online communities that exist, I felt like the possibilities were endless.
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Four Differentiated Marketing Tactics Using Community and Audience
Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan.
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This Writing Technique Turns Your Copy Into a “Mind Movie”
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
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Top 10 Best Rank Tracker Tools of 2024
It’s one thing to have good website copy — it’s something entirely different to ensure your site has great copy (and design) and also ranks well on Google.
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The Top 3 Challenges Regional Marketing Models Create for Global Businesses
Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences.
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How to Do an Inclusive Website and Social Media Audit to Improve Conversions
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
This piece is in collaboration with Breaking the Blueprint, a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs.
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How An NBA Marketer Brought the Brooklyn Nets to Paris (& What Marketers Can Learn from Him)
In our first edition of Masters in Marketing, a brand-new HubSpot Media newsletter designed to bring you tips from the top marketers each week, I spoke with Ron Goldenberg, VP of International Marketing & Innovation at BSE Global — who runs international marketing for the Brooklyn Nets and Barclays Center.
How to Create a B2B SEO Strategy in 9 Steps
If I were to name one thing that I’ve learned throughout the years as a content marketer, it’s that strategy always comes first.
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27 Copywriting Examples From Businesses With Incredible Copywriters
Knowing about copywriting is great, but nothing beats excellent copywriting examples at your fingertips.
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