Community Management Metrics That Actually Help [Expert Interviews]
They say if you can measure it, you can manage it. So how do you measure a community?
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Digital Marketing
6 Types of Community Management (+ Tips from the Experts Who Manage Them)
Jenny Sowyrda, manager of community strategy and operations at HubSpot, shared a great analogy with me about community management:
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8 Challenges of Scaling Community Management (and How Pros Solve Them)
You lost that lovin’ feelin’. Fun to hear on the oldies station. Not so fun to hear from your community members.
8 Challenges of Scaling Community Management (and How Pros Solve Them) Read More »
Four Differentiated Marketing Tactics Using Community and Audience
Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan.
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This Writing Technique Turns Your Copy Into a “Mind Movie”
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
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Top 10 Best Rank Tracker Tools of 2024
It’s one thing to have good website copy — it’s something entirely different to ensure your site has great copy (and design) and also ranks well on Google.
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The Top 3 Challenges Regional Marketing Models Create for Global Businesses
Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences.
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How to Do an Inclusive Website and Social Media Audit to Improve Conversions
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
This piece is in collaboration with Breaking the Blueprint, a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs.
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How An NBA Marketer Brought the Brooklyn Nets to Paris (& What Marketers Can Learn from Him)
In our first edition of Masters in Marketing, a brand-new HubSpot Media newsletter designed to bring you tips from the top marketers each week, I spoke with Ron Goldenberg, VP of International Marketing & Innovation at BSE Global — who runs international marketing for the Brooklyn Nets and Barclays Center.
The Top 13 Paid & Free Alternatives to Adobe Illustrator of 2024
Adobe Illustrator is a popular tool for designing vector graphics, logos, icons, and more. I personally love using Adobe Illustrator to make personalized images for my small business and my website, such as favicons and logos for social media.
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