When most people start implementing inbound marketing, they’re primarily worried about getting enough new leads in the funnel.
Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score Read More »
When I first heard how HubSpot’s YouTube team bumped one channel’s views up by over 400%, I begged for permission to share the story. (I’m not above debasing myself on your behalf.)
How Cutting Distribution Boosted Our YouTube Views by 420% [Expert Interview] Read More »
The biggest topic on everyone’s minds this year at INBOUND was the same as last year: AI. But the nature of the conversation has changed.
INBOUND 2024: Co-creating with AI to Drive Growth Read More »
The biggest topic on everyone’s minds this year at INBOUND was the same as last year: AI. But the nature of the conversation has changed.
INBOUND 2024: Co-creating with AI to Drive Growth Read More »
As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients.
Best AI Tools for B2B Marketing in 2024 Read More »
Here’s a real story. Upon writing this piece, I tried to set up a PPC campaign on a whim with no plan or clue (practicing on my friend’s small business—oops). I just set the budget and let it run. Was it good? I’ll leave it up to you.
How to Calculate and Manage Your PPC Budget: 12 Experts Share Their Tips Read More »
Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed.
Visual Storytelling: 10 Stunning Examples to Inspire You Read More »
I work in and around SEO on a daily basis. And although I’m on the content creation side of things, I can tell you with certainty that SEO budgets impact every part of the process.
How to Create an SEO Budget for Max ROI Read More »
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
How to Create a Multilingual Content Strategy That Attracts and Converts More Customers Read More »
On my fridge, I’ve got a magnet my parents gave me that says, “Hold on… Let me overthink this.” So today’s marketing master’s third lesson really hits home for me.
Digital Marketer Jenna Kutcher Thinks You’re Overcomplicating It Read More »
