When I was younger and I listened to Hannah Montana sing “The Best of Both Worlds,” I didn’t fully understand what she meant.
Now, as a marketer, I get it.
Having the best of both worlds is the feeling you have when your company’s marketing automation software and CRM work in tandem.
Why CRM and Marketing Automation Need Each Other Read More »
As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table.
7 Amazingly Effective Lead Nurturing Tactics Read More »
Let’s imagine you manage a balloon animal artist collective in Omaha, Nebraska. You notice your company’s growth is plateauing. You mostly serve a strange crop of repeat customers who throw a lot of parties and really like balloon animals, but they can only do so much for you.
Local Lead Generation: The Tips, Tricks, and Tools to Do It Right Read More »
Welcome to 2020. In a recent survey conducted by HubSpot Research, 63% of marketers responded that they are looking to make a website upgrade this year. Are you?
Why HubSpot’s Director of Web Strategy Says Your Website Isn’t About You Read More »
As marketers in 2020, there’s one major thing that we have in common: We’re driven by data.
How AI Tools Dropped One Agency’s Reporting Time by 97% Read More »
To create the optimal customer experience, it’s undeniably critical your sales and marketing teams are well-aligned.
Remote Smarketing 101: How to Align Distributed Marketing and Sales Teams Read More »
Braden Becker’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. In college, he studied Writing & Rhetoric, which helped him land his first job as a copy editor at a B2B trade publication. As he progressed through his career, Braden pivoted to content marketing, where he worked as an editor at a SaaS company and then as a content manager at the world’s largest environmental services firm.
How to Become an SEO Expert, According to HubSpot’s SEO Team Read More »
Every day, thousands of publishers benefit from a recurring cash inflow by partnering up with other companies via affiliate programs.
42 of the Best Affiliate Programs That Pay the Highest Commission Read More »
Social media is no longer a marketing afterthought for companies and organizations. Every major brand is present across the major social media platforms, and they are actively planning strategic campaigns around social activity. Companies from every industry have made the leap into social media, but healthcare lagged behind. In fact, a survey by Greystone in 2015 reported that most healthcare marketers considered their efforts behind the curve compared to other industries.
9 Ways Healthcare Marketers Should Utilize Social Media Read More »
I love learning, and recently, I’ve been pondering taking an online course or two at a local college, just to sharpen my marketing and communications skills.
6 Amazing Ways to Use Facebook Local Awareness Ads Read More »
