Let’s talk about online advertising.
Specifically, banner ads.
You know the ones: when you’re scrolling through your favorite website, (Today, mine is The New Yorker), and are greeted with one of these beauties:
Banner Ads Explained in 500 Words or Less Read More »
Marketers, welcome to 2020.
Welcome to The New Decade of Marketing Read More »
As a millennial, social media has been around since I was in elementary school.
Myspace was created when I was nine years old. YouTube was founded when I was 11. And Facebook became available to the public when I was 12.
Although using social media has been a daily habit for me since I was in high school, it wasn’t until I became a marketer that I understood the power of it.
How to Automate Your Social Media Marketing Like the Pros Read More »
Picture the scene from the film The Social Network where a fast-talking Sean Parker (played by Justin Timberlake) glides into a lunch meeting with Mark Zuckerberg, Christy Lee, and Eduardo Saverin.
The 4 Reasons You Chose a Bad Company Name … Now What? Read More »
Think about those brands you purchase from over and over, even when there are cheaper options out there. Why do you choose the ones you choose?
Do you usually fly on a particular airline? Do you buy your coffee from the same place every morning? Do you recommend a specific restaurant whenever out-of-towners ask for suggestions? Well, there’s a good reason for it.
17 Truly Inspiring Company Vision and Mission Statement Examples Read More »
If you’re a marketer of any kind, this phrase is probably lurking somewhere in the back of your mind when you start a new project:
“How do we make this brand really stand out?”
17 Offbeat, Extreme, and Downright Unusual Ways Brands Have Promoted Their Products Read More »
In the content marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods of time. But on the other hand, it can also incentivize your team to prioritize your company’s needs over your customers’ needs.
How to Set & Achieve Marketing Objectives in 2020 Read More »
When I sit down to write an article, I have a pretty standard routine. I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. It’s a weird series of steps that doesn’t necessarily work for everyone, but it does for me. They’re my very own personal blogging habits.
These 9 Brands Take Personalized Marketing to a New Level Read More »
In 2007, Apple introduced the iPhone. The cell phone boasted a full touch screen, a slew of personalization options, and internet capabilities. These features were rare in the phone market before the iPhone, and having them all on one device was especially enticing.
5 Ways to Increase Your Market Share Read More »
