The Top 3 Reasons Consumers Read Blogs in 2020 [New Research]
In 2020, there’s no question of whether or not blogs generate leads.
The Top 3 Reasons Consumers Read Blogs in 2020 [New Research] Read More »
Digital Marketing
The 21 Best iPaaS Vendors for Any Budget
As your business grows and evolves, you’ll inevitably find yourself adding more applications to your growth stack. If those applications run on different platforms and can’t communicate effectively, you’re going to run into issues with data loss, duplication of efforts, and bottlenecks that slow your team down.
The 21 Best iPaaS Vendors for Any Budget Read More »
50 Visual Content Marketing Statistics You Should Know in 2020
At the end of every year, we like to read through some of the major reports on inbound marketing, content marketing, social media, and online behavior.
It’s amazing how fast things can change in just one or two years, and this year has a breadth of surprising statistics to reflect on.
50 Visual Content Marketing Statistics You Should Know in 2020 Read More »
19 Examples of Brilliant Email Marketing Campaigns [Template]
![19 Examples of Brilliant Email Marketing Campaigns [Template]](https://blog.hubspot.com/hubfs/email-marketing-examples.jpg)
On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work — namely, marking them all as unread without reading, or unsubscribing altogether.
19 Examples of Brilliant Email Marketing Campaigns [Template] Read More »
The Beginner’s Guide to Conversion Rate Optimization (CRO)
Today, most marketing teams are focused on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sale reps to close. The cycle continues and business grows.
The Beginner’s Guide to Conversion Rate Optimization (CRO) Read More »
39 Call-to-Action Examples You Can’t Help But Click
Think about all the times you’ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly.
Each one of these signups is likely a result of an effective call-to-action (CTA).
39 Call-to-Action Examples You Can’t Help But Click Read More »
Content Mapping 101: The Template You Need to Personalize Your Marketing
What is a Content Map?
A content map is a plan to deliver the right content, to the right people, at the right time. Content mapping takes into account the characteristics of the person who will be consuming the content and their lifecycle stage.
Content Mapping 101: The Template You Need to Personalize Your Marketing Read More »
How Small Businesses Can Take Advantage of the Australian Stimulus Package
In light of the evolving situation around the COVID-19 pandemic, the Australian Government has released a number of economic responses to support individuals, households and businesses and improve stability in this particularly volatile environment.
How Small Businesses Can Take Advantage of the Australian Stimulus Package Read More »
What Are Content Managers, and How Do You Become One?
When I was in college, I had a mentor during my summer internship. When we were talking about my career goals, I explained to her that I wanted to be someone who creates, distributes, strategizes, and promotes content.
“It sounds like you want to be a content manager,” she said.
What Are Content Managers, and How Do You Become One? Read More »
11 Cover Letter Templates to Perfect Your Next Job Application
No one seems to agree on cover letters. How much time do you need to spend perfecting them? Do hiring managers even read them? Is it better to just send in your resume and call it a day?
I’m not in HR, but I’ve been approached by applicants who wondered whether their cover letter would actually be read. My answer is one not many of them wanted to hear: “sometimes.”
11 Cover Letter Templates to Perfect Your Next Job Application Read More »