HubSpot’s CCO on Why We Need to Talk About Growth
“G-R-O-W-T-H”: a simple, six-letter word that has become remarkably difficult to say in recent weeks.
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Digital Marketing
The Most Underrated Online Marketing Tactics You’re Probably Not Taking Seriously
Here’s a fun little challenge for you: name three marketing strategies you’d recommend to someone who’s getting their start in the field. Easy, right?
This is what I’d suggest — social media marketing, email newsletters, and content offers.
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How to Live Stream Successfully: A Preparation Checklist for Marketers
Raise your hand if you’d rather watch a video to learn something new than read about it.
Go ahead — you’re not alone. 59% of executives say they’d rather watch a video than read text, too. And really, that number makes sense — we are a society of video streamers. (I mean, hello, Netflix.)
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The Ultimate List of Types of Marketing [41 and Counting]
Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates, AT&T launched the first banner ad, and the CRM industry was just starting to thrive.
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Forms Testing: What It Is & How to Do It
The other day I decided that I wanted to buy some comfortable outfits to wear around the house.
As I was online shopping, I started to fill out my shipping information in the online form.
However, the form had a requirement that the “City” field could only be 20 characters long. Now, the city I live in is three words, and 22 characters typed out.
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The Ultimate Guide to Building a Website Redesign Strategy
So… you want to redesign your website. Maybe you just finished a brand overhaul or your product was recently updated. Whatever your reason, a redesign can be a huge success — or a total flop. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve.
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Product Strategy: Defining a Product’s Purpose and Plan
Say I’m in the process of developing a new waffle iron. It’s going to be capable of perfectly detecting when a waffle is golden brown no matter the volume or thickness of the batter. We’re talking about next-level waffle technology. It could be an absolute game-changer, but in this scenario, something goes horribly wrong.
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5 Noteworthy Examples of Corporate Social Media Policies
As a marketer, social media is undeniably important – in fact, in 2020, three-quarters (74%) of all global marketers now invest in social media marketing.
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10 Social Media Fails to Avoid in 2020
Chances are you’ve witnessed a social media fail sometime in the past year. It usually results from a sense of urgency, or a miscommunication that ignores common sense, all for the sake of gaining attention.
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How HubSpot’s Report-Based Acquisition Campaign Hit 150% of Our Lead Goal in 30 Days
Acquisition marketing campaigns are critical to bring in new customers and revenue. At HubSpot, we run these campaigns quarterly.
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