![5 Steps to Create an Outstanding Marketing Plan [Free Templates]](https://blog.hubspot.com/hubfs/marketing-plan-1.jpg)
Do you take a good, hard look at your team’s marketing strategy every year?
You should. An annual marketing plan helps you set your marketing on the right course to make your company’s business goals a reality. Think of it as a high-level plan that guides the direction of your team’s campaigns, goals, and growth.
5 Steps to Create an Outstanding Marketing Plan [Free Templates] Read More »
Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing . Want to know how you can transform your marketing department to become an inbound lead generating machine helping your sales team KILL it and grow your business?
How to Structure a Kick-Ass Marketing Team for Any Company Read More »
When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert.
How to Do A/B Testing: A Checklist You’ll Want to Bookmark Read More »
There are over 3.8 billion social media users across the globe.
As you can probably imagine, that’s a major reason why businesses want to be active on social, too. Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them.
The Ultimate Guide to Social Media Analytics Read More »
Let’s face it: the way people are using and interacting with Facebook is shifting. The same can be said for businesses, too.
9 of The Best Facebook Groups We’ve Ever Seen Read More »
If you’re trying to connect with younger audiences, like millennials or Gen Z, odds are you’ve thought about creating a podcast for your brand.
35 Podcast Stats That Advertisers Need to Know in 2020 Read More »
The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results.
The Ultimate Guide to Email Marketing Read More »
When Mark Zuckerberg shocked the digital marketing world with his announcement that Facebook would overhaul its algorithm to let users engage with their friends and family more and less with brands, the social media giant’s CPM skyrocketed 122% — the highest spike in Facebook ad prices over the previous 14 months.
The 5-Step Process HubSpot Uses to Optimize Facebook Advertising Costs Read More »
You’ve probably heard how paramount blogging is to the success of your marketing. But it’s important that you learn how to start a blog and write blog posts for it so that each article supports your business.
Without a blog, your SEO can tank, you’ll have nothing to promote on social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those valuable calls-to-action that generate inbound leads.
How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates] Read More »
