What Does A/B Testing Have to do with Machine Learning?
To some marketers, A/B tests are a no-brainer.
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Digital Marketing
What a Social Media Target Audience Is and How to Find It
For my master’s program at Syracuse University, we were required to attend two immersion weekends.
These weekends were filled with networking events, guest speakers, and industry leader presentations.
The goal was to interact with classmates, faculty, and industry thought leaders to discuss the future of digital communication.
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How One Marketing Agency Earns Radio, Local, and National Television Coverage
Most of us grow up with dreams of making it on TV or the local radio with headlines like “Local Man Does Good” or “Neighborhood Woman Breaks World Record”.
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What Is Local PR and How Does It Work? [Examples]
![What Is Local PR and How Does It Work? [Examples]](https://blog.hubspot.com/hubfs/local-pr.jpg)
Let’s face it — building brand awareness isn’t the easiest task for a marketer. Trying to be a big voice in a field of so many is nothing short of difficult.
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What’s an Organic Search & How Do You Report on It?
Last week, I was searching Google for athletic wear because I was in the market for some new yoga pants.
As I was scrolling through the results, I saw Fabletics. After browsing its site, I ended up becoming a VIP member and purchased $50 worth of athletic clothing.
What’s an Organic Search & How Do You Report on It? Read More »
The 10 Best Blogging Platforms & How to Pick One
As a baseball player turned blogger, my blogging platform is just as important to me as my bat was to me back in the day. If I went up to the plate with a quality bat that I personally preferred swinging, I would feel more confident, boosting my chances of getting a hit. If I didn’t, I would most likely tap a dribbler back to the pitcher.
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5 Examples of Brands Newsjacking in 2019
Shortly after the announcement that Prince Harry and Meghan Markle were “stepping away” as senior members of the Royal Family, Madame Tussauds Wax Museum also made news by removing Harry and Megan from a wax display of the Royal family.
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6 Advertising Tips to Draw Customers In
Today, I was scrolling the Bon Appetit website, and by the end of my visit, I’d signed up for their newsletter.
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12 Benefits of Email Marketing Your Marketing Team Must Know
As a marketer, you might’ve heard coworkers talking around the watercooler about how email marketing is dead. It’s been a common concern for many marketing departments.
Well, I’m here to let you know that you don’t have to worry because email marketing is still going strong.
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5 Things I Learned About Product (and People) Management This Year
This last year has been a blur. At the start of 2016 I was working in Product Management at Twitter, and then I moved to the other side of the world to work at Atlassian in Sydney, Australia. Despite the massive geographic and timezone change, I’ve learned a lot from both places about being a better product manager.
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