Digital Marketing

Email marketing is an undeniably powerful strategy for lead acquisition and customer retention — in fact, 59% of marketers say email is their biggest source of ROI, and 93% use email as a major channel for content distribution.

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results.

When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign.

The reason?

Dove uses grassroots marketing strategies to create targeted content that their audience wants to share with everyone they know.

90% of all web searches happen on Google, which means, if you’re a marketer, you should probably know the ins and outs of Google Ads

No matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in Times New Roman font can actually weaken a job application.

For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19.

In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread.

With nearly 700 million active users in 2020, LinkedIn’s expanded from a networking site for professionals to one of the top social media platforms.

In 2019, global internet users watched 1.1 billion hours of live video. That equates to 12,557 decades of online content.

Last week, my favorite fitness YouTuber, Sydney Cummings, posted a video with a title that left me absolutely devastated.