In 2018, North America discovered a viral new app called TikTok. Within just a year and a half of its launch, it reportedly grew to over 800 million active users.
8 Social Media Platforms That Weren’t Founded in the U.S. Read More »
As a marketer, you know you’ve got what it takes to build and manage an incredible Instagram page.
For instance, you’ve made your business’ account branded so it aligns with your company, filled it with eye-catching posts, and turned the page into a great outlet to encourage audience engagement.
Everything … well … almost everything, is going smoothly.
How 8 Brands Use Instagram Story Swipe Ups Read More »
As a marketer, you know you’ve got what it takes to build and manage an incredible Instagram page.
For instance, you’ve made your business’ account branded so it aligns with your company, filled it with eye-catching posts, and turned the page into a great outlet to encourage audience engagement.
Everything … well … almost everything, is going smoothly.
How 8 Brands Use Instagram Story Swipe Ups Read More »
Part of a social media manager’s job is to filter through which platforms are or aren’t relevant to their industry — or, more importantly, their audience. But there’s more to choose from than Facebook, Twitter, LinkedIn, Snapchat, and Instagram.
Believe it or not, Quora is one such platform you might want to add to your marketing portfolio.
What Is Quora? A Marketer’s Guide to the Most Underrated Platform of 2020 Read More »
Most marketers think being data-driven means using web metrics to inform every decision they make. But that’s not actually being data-driven. That’s being Google Analytics-driven. To truly be data-driven, we must remind ourselves of the actual definition of data — all types of information.
Unstructured Data Vs. Structured Data: A 3-Minute Rundown Read More »
When a job seeker begins their search, their queries might look like this: “Top companies to work for in 2019” or, alternatively, “Top companies in X industry.”
Everything You Need to Know About Employer Branding Read More »
What do a Hand Forged 1060 High Carbon Black Steel Blade Full Tang Samurai Katana Sword and a 7,541-Piece Lego Millennium Falcon™ Replica have in common? Well, first and foremost, they’re both awesome. Second, if you have kids under the age of three, you probably don’t want them playing with either — one is a choking hazard and one is a katana.
How to Get the Most out of Your Ecommerce Marketing Strategy Read More »
Lead generation is tough, whether in person or online. Sending cold emails and scraping together lists can be difficult because — let’s face it — often, people don’t want to take the time out of their schedules to talk.
16 Creative Lead Generation Ideas to Try Read More »
In SEO, everything is anchored in user experience. And that experience hinges on providing the information that a person searches for, in a way that search engines can identify. That’s how search engines provide relevant information to users.
The Major SEO Trends of 2020, According to HubSpot’s Director of Acquisition Read More »
Life is full of big decisions. And, nine times out of ten, they’re not ones you want to jump into without a little thought or pre-planning.
The 5 Goals to Consider When Creating a Marketing Strategy Read More »
