How to Run a Successful Virtual Event [+ Examples]
![How to Run a Successful Virtual Event [+ Examples]](https://blog.hubspot.com/hubfs/video-conferencing.jpg)
Nowadays, plenty of business is done virtually.
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Digital Marketing
The Marketer’s Guide to Content Aggregators in 2020
I love to travel. My husband and I try to spend our vacations becoming immersed in a culture. It’s one of our favorite things to do together.
As a content creator, I’m predictably an avid content consumer as well.
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Your Email Testing Playbook for 2020 (& the Tools You’ll Need)
A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing.
Your Email Testing Playbook for 2020 (& the Tools You’ll Need) Read More »
How to Determine Your Internet Marketing Plan Based on Your Revenue Goals
91% of marketers are confident that they’re making marketing decisions that will positively impact revenue.
Are you one of them?
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How to Bridge the Gap Between In-Person and Online Lead Generation
From a marketing standpoint, the great benefit of online channels is the ability to track and measure how effective they are.
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How to Calculate ROI in Marketing [Free Excel Templates]
![How to Calculate ROI in Marketing [Free Excel Templates]](https://blog.hubspot.com/hubfs/how-to-calculate-ROI-marketing.jpg)
It’s a brand new month, everyone! It’s a time for new beginnings. New campaigns, new landing pages, new blog posts, new emails, and new social media posts are all on the horizon.
But wait … aren’t we forgetting something? With last month’s activities all done, we need to pause for a second to examine what worked and what didn’t. And you can’t do that just by saying last month’s activities were “great” … “great” doesn’t pay the bills.
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How to Use Internal Linking to Improve Your Website’s SEO
Great content and attracting inbound links are major elements of your SEO strategy.
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Why You Should SEO-Optimize Your Content, Even if Your Goal Isn’t Organic Traffic
Nowadays, you can’t conduct a successful content marketing strategy without incorporating SEO methods.
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Everything You Need to Know About Business Process Automation
When I think of automation, my first thought is that judgment day from “The Terminator” is upon us.
However, conspiracy theories aside, automation can actually help marketers grow better and do their jobs more efficiently.
In fact, 29% of marketers are using automation to help them personalize customer engagement. Overall, marketers’ adoption of artificial intelligence has grown by 44% since 2017.
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14 Time-Saving Tools for Managing Your Twitter Following
According to Hootsuite, Twitter has 145 million monetizable daily active users, and that number is growing. This and the open nature of the ecosystem makes it a great platform to put content in front of your ideal customers. At the same time, the Twitterverse is fast-paced. In fact, Moz estimates that the average lifespan of a tweet is only 18 minutes, which means that your posts have less time to capture their attention.
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