For the last few weeks, my husband and I have been ordering more takeout than ever.
As we were trying to find a restaurant to order from, we came across an online ad for one of our favorite local restaurants that just started offering delivery.
We were so excited and immediately placed an order.
That’s why local pay-per-click (PPC) can be a great option for local businesses.
The Plain-English Guide to Local PPC Read More »
If you were to take a quick scroll down my Instagram feed, you’d see the three types of accounts I follow: reality TV stars, musicians, and food bloggers.
Yes, you read that right: food bloggers. And, while it might sound a little out of the ordinary that blogs are popping up on social media channels, like Instagram, it’s not an out of the ordinary practice.
Does Your Blog Need Its Own Social Media Channels? Read More »
In 2019, WhatsApp reached 2 billion global users and solidified itself as the most popular mobile messaging app worldwide.
How 5 Brands Use WhatsApp For Marketing Read More »
I am an avid player of The Sims video games.
For over a decade, I’ve been a dedicated fan, buying each new release and playing them over and over again. Eventually, my interest in the simulation game led me to find a community of others who feel the same way.
What Is Twitch? How Do Brands Use It? Read More »
“I got lucky.”
“I don’t belong here.”
“I’m a fraud, and it’s just a matter of time before everyone finds out.”
9 Ways to Deal With Imposter Syndrome Before It Hinders Your Success Read More »
There’s a lot to say when it comes to how to do email marketing well. We could talk for days about the most critical components of an optimized email, common email marketing mistakes you might be making, and examples of brilliant email marketing that will inspire you. But at the end of the day, it doesn’t matter how optimized your emails are if you can’t see the results of your efforts — not to mention measure whether email is helping you hit your goals.
Email Analytics: The 8 Email Marketing Metrics & KPIs You Should Be Tracking Read More »
Say you’re in the market for a new pair of headphones or a new guitar tuner. Where would you start your search? Google, right?
Are Amazon ‘Sponsored Products’ Ads Worth It? Read More »
The trouble with search engine optimization (SEO) is that it takes a long time to work and doesn’t come with any guarantees. Pay-per-click (PPC) advertising, on the other hand, can provide results a lot faster. For companies that have no organic presence and need ROI fast, a paid ad is sometimes your best bet for driving traffic to (and conversions from) your website.
The problem is that your competitors are using the same search terms and keywords you will. Not only do you need to know how to build a campaign through Google Ads, but you also need to know how to stand out from the crowd.
How to Create a Revenue-Generating Google Ads Campaign Read More »
As a marketer, it’s undeniably critical you’re fully aware of your own budget and resources, and use that information when making decisions.
For instance, let’s say you’re a marketer at a startup, and have decided to propose investing in Twitter Ads to the decision-makers at your company.
How to Write an Incredible Startup Marketing Budget for 2020 Read More »
When I was younger and I listened to Hannah Montana sing “The Best of Both Worlds,” I didn’t fully understand what she meant.
Now, as a marketer, I get it.
Having the best of both worlds is the feeling you have when your company’s marketing automation software and CRM work in tandem.
Why CRM and Marketing Automation Need Each Other Read More »
