A/B Testing on Facebook: How to Do It Right
According to HubSpot research, Facebook is the top distribution channel for content, and provides the biggest ROI for marketers.
A/B Testing on Facebook: How to Do It Right Read More »
According to HubSpot research, Facebook is the top distribution channel for content, and provides the biggest ROI for marketers.
A/B Testing on Facebook: How to Do It Right Read More »
As a habitual spender bee, the day before payday is, sadly, one of scant spending.
Some of the marketing teams I’ve been on have had similar budget issues (although those weren’t brought on by online shopping like mine).
Marketing Without a Budget? Use These Tactics for Success Read More »
What do you use spreadsheets for?
If you’re anything like me, you likely use them for data collection, to track campaign or blog post analytics, or to keep track of weekly assignments.
But have you ever thought about using spreadsheets to make a calendar?
How to (Easily) Make Perfect Content Calendars in Google Sheets Read More »
Wouldn’t it be great if creating infographics was as simple as writing regular old text-based blog posts? Unfortunately, making visual content like this usually takes a lot more time, effort, and let’s face it — skill — than the written word. Usually.
But considering the popularity and effectiveness of visual content in marketing today, you can’t just afford to throw in the towel.
How to Create Infographics in Under an Hour [15 Free Infographic Templates] Read More »
In April 2016, Facebook launched Facebook Live, a live video streaming service that lets anyone broadcast from their mobile devices straight to their Facebook News Feed.
How to Use Facebook Live: The Ultimate Guide Read More »
As marketers, we’ve become experts in our target audiences. We know their typical demographic, what they like, the platforms they spend time on, and what they value in a product.
36 Account-Based Marketing Stats to Know in 2020 Read More »
Social media is always shifting and changing, so if you are still running on the same strategy as you have in years past, now is the time to start thinking differently.
Social Media Marketing Examples of What to Stop, Start, and Keep Doing in 2020 Read More »
When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial or $10,000 for an email marketing campaign.
17 Ways to Get Free Advertising for Your Business Read More »
In a perfect world, B2B marketing begins with picking the right clients to market to and serving them the right message, every single time.
Think about how much easier marketing is when you know exactly which companies to target — and not only who your target clients are, but what marketing messages would best resonate with them. That’s the dream, right?
While we don’t live in a perfect world, we do live in a world where inbound marketing and account-based marketing (ABM) exist. And, when these two strategies work together, this dream can become a reality.
You may be pretty familiar with inbound marketing: creating content that delights customers.
You may also know a thing or two about account-based marketing: aligning marketing and sales to deliver a consistent, personalized buying experience for prospects. But, because of their definitions, perhaps you think you have to choose between the two.
Fortunately, you don’t have to choose. In fact, instead of thinking “ABM versus Inbound,” you should be thinking “ABM and Inbound.”
To clarify, let’s define and differentiate the two — and offer some tactics you can use to work these strategies into your existing marketing campaign. If you have no idea what account-based marketing even is, don’t worry — that’s what we’re going to cover next.
Account-Based Marketing vs. Inbound Marketing: What’s the Difference? Read More »