70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. These points emphasize the need for a strong content marketing strategy.
10 Content Marketing Analytics Tools That Finally Do What You Need Read More »
In April 2020, I attended the two-hour special “ACM Presents: Our Country“. In my pajamas with a bowl of popcorn, I was able to watch Miranda Lambert, Thomas Rhett, and Florida Georgia Line perform from their own living rooms.
7 Companies Hosting Great Virtual Conferences Read More »
In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture.
7 Steps to (Effectively) Branding Your Business on a Budget Read More »
As inbound marketers, content plays an important role in attracting attention and building trust with prospects. Our content can come in many different formats, and the format we choose can speak volumes about the research and ideas within.
Interactive content has become increasingly more popular as brands try to cut through the noise and keep prospects’ attention long enough to deliver a message.
8 Engaging Examples of Interactive Storytelling in Content Marketing Read More »
Let’s talk about content.
More specifically, long-form content.
Not only that, but why it’s a good idea to have on your website.
The Ins and Outs of Writing Long-Form Content Read More »
Whether you prefer to stream music in the car or listening to the hottest podcasts — odds are there’s some form of audio content that you love to consume.
5 Ways to Use Audio in B2B Marketing Read More »
Ever wonder what happens when you hit the magical “500+ connections” level on LinkedIn? Or how people connect with those outside of their immediate network? Or how to keep your entire network from seeing a tiny profile update?
Think You Know LinkedIn? 8 Common Myths Debunked Read More »
This crisis has created a need to do a lot more with less resources.
5 Areas of Marketing You Should Practice the “Less is More” Approach Read More »
While you might have been going live on both Facebook and Instagram since 2016, LinkedIn has recently decided to join the live streaming platforms.
In fact, in February 2019, LinkedIn Live was launched to individual users. It was just recently announced that LinkedIn Live would also become available to business pages.
How 7 Brands Are Using LinkedIn Live to Reach Their Audiences Read More »
What are some of the reasons you run an A/B test?
Bayesian A/B Testing: A More Calculated Approach to an A/B Test Read More »
