Digital Marketing Archives - Page 281 of 285

HubSpot’s Marketing Team Worked Remotely for One Week. Here’s What We Learned.

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Think about the last time you were on a conference call with someone in a different location. Did you run into any communication challenges — technical, or otherwise? Did you find yourself trying to speak up but failing to get a word in? If there were multiple people on that call, did you find that everyone was able to participate?

HubSpot’s Marketing Team Worked Remotely for One Week. Here’s What We Learned. Read More »

How to Give a Killer Presentation, According to a Former Diplomat

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Let’s say you’re gearing up to make your pitch at a potential client’s office, a trade show, or even on Shark Tank.

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Media Planning: The Ultimate Guide

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For any business to be successful today — no matter the type, size, or industry — it must create and share media content (images, videos, infographics, social media posts, podcasts, etc.) with its target audience members.

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Local Email Marketing: A Crash Course

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You’ve read the stats: email marketing is an undeniably powerful marketing strategy. In fact, on average, email generates $38 for every dollar spent, which is a 3,800% return on investment.

And did I mention that there are almost four billion email users worldwide?

Crazy, right?

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Everything You Need to Know to Dominate Local Search

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The internet lets you reach billions of people around the globe, but if you’re like many small or local businesses, world domination isn’t really on your radar (not yet, anyway). What makes your business tick is your local community, whether on the town, city, county, or state level.

So with all the choices consumers have nowadays for where to get their products and services, how do you ensure they find your local business first?

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How 6 Social Media Networks Have Changed in the Last Decade

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A woman looks at images of social media platforms in 2010 vs. 2020

At the beginning of 2020, millions of social media users took part in a #TenYearChallenge which encouraged them to post one photo of themselves from ten years ago up against a photo of themselves today.

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How to Market Your Local Business’ Grand Opening

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During the last month or so, my husband and I have driven by this grand opening sign on our way to his parent’s house about a dozen times.

After a couple of weeks, we decided to look up what it was for.

We found out a new restaurant was opening, and we were pretty excited to have a new place to try (sometimes it gets boring going to the same places!).

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