Digital Marketing

How Dynamic Content Makes Your Marketing More Personal

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The first time Amazon introduced me to the perfect book for me via their recommendation engine, I was completely awed.

The idea that a website could not only recognize a return visitor, but also discern their interests and alter their site experience accordingly felt like nothing short of magic. For instance, when I check Amazon’s site, I can find numerous personalized recommendations just for me, and it still feels like a delight, every time.

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How to Master Content Marketing on LinkedIn

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There are a few different avenues for sharing information on LinkedIn, but which one is the best method? And what if you’re not ready to invest in paid advertising? There has to be another option, right?

The good news is that there is another option. In fact, there are a couple of ways that marketers can leverage LinkedIn’s platform for content distribution without having to pay for it.

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How to Design Your Ecommerce Site for More Conversions

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To increase conversion rates on your ecommerce website, no part of the user journey can be overlooked. From your landing page to your checkout page, every aspect of your ecommerce website needs to be carefully designed.

But building a user path that successfully balances an enjoyable shopping experience with a clear path to conversion is easier said than done.

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