5 Things Gen Z Will Spend Money On & Why Marketers Need to Care
With a purchasing power of more than $143 billion, Gen Z is expected to shake up the retail industry.
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Digital Marketing
8 Modern Tips for Marketing to Millennials
You’ve seen the articles lamenting the death of certain industries and changing consumer attitudes, all paying tribute (negatively or positively) to a certain generation born in the 80s and 90s. It seems that journalists love to write about Millennials and marketers love to analyze them. Why, though?
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It’s the Little Things: How To Write Microcopy
Earlier today, I visited Yelp to order lunch. What I always really liked about the site is how easy it is to navigate. If I were accessing the website for the first time, I wouldn’t have any worries about how to use it to my benefit.
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Totally Free Microsoft Excel Templates That Make Marketing Easier
Many of us can recall a time in high school when we were sitting in math class and thinking, “When am I ever going to use this stuff in the real world?”
And then we suddenly find ourselves in the real world, only to realize that numbers actually do play a pivotal role in what we do — especially in digital marketing.
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What Is a Whitepaper? [FAQs]
The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business.
The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution.
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The Ultimate Guide to PPC
Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising?
Despite the fact that 45% of small businesses use paid ads, pay-per-click is still a concept that eludes many of us. But if half of small businesses are using it, we just can’t afford to ignore this channel, no matter how perplexing.
The Ultimate Guide to PPC Read More »
The Ultimate Guide to PPC
Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising?
Despite the fact that 45% of small businesses use paid ads, pay-per-click is still a concept that eludes many of us. But if half of small businesses are using it, we just can’t afford to ignore this channel, no matter how perplexing.
The Ultimate Guide to PPC Read More »
5 Dos and Don’ts When Making a SMART Goal [Examples]
When I was 14, my dream was to play college baseball. But I had one small problem: I only weighed 100 pounds. And even though I still had four years to bulk up and improve my skills, I knew I had a long way to go. Fortunately, my coach always knew how to give me opportunities to shoot for that kept my drive alive.
I think of SMART goals like my former baseball coach.
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Do Consumers Actually Engage With In-Stream Ads? [New Data]
In 2020, video outpaced blogging and infographics as the most common content marketing strategy.
Do Consumers Actually Engage With In-Stream Ads? [New Data] Read More »
Do Consumers Actually Engage With In-Stream Ads? [New Data]
In 2020, video outpaced blogging and infographics as the most common content marketing strategy.
Do Consumers Actually Engage With In-Stream Ads? [New Data] Read More »