Digital Marketing

To understand what the term “trading up” means, let’s start with a scenario.

As marketers, we all want to climb the career ladder as quickly as possible. But if you’re going to become a marketing manager one day, you first need to learn what the role demands.

Everyone wants to be #1 … especially when it comes to marketing.

Even when you put great amounts of effort, time, money, and resources into developing a new product or service, a poorly-planned go-to-market strategy could cause your project to flop.

When I go to bed every night, I have to set about five alarms for the morning.

I’m just the type of person that needs a lot of reminders to wake up on time.

In a similar vein, marketers use reminder advertising to stay top-of-mind with potential customers.

Four-night trip to New Orleans, flight and hotel included, for $499? Awesome! Buy now!

What makes a blog post bad?

There are lots of reasons a blog post could be less-than-perfect. Poor formatting. Poor grammar. Poor word choice. Poor shareability. 

The most pervasive problem? Poor flow. The post jumps from one idea to the next to the next