Digital Marketing

I don’t know about you, but I wouldn’t describe myself as a “technical” person.

In fact, the technical aspects of marketing are usually the hardest ones for me to conquer.

For example, when it comes to technical SEO, it can be difficult to understand how the process works.

As a marketer, we typically ask ourselves the following question at least a dozen times a day: “Would our prospects and customers like this?”

When I worked at a marketing agency, one of my duties was to create Instagram accounts for our clients who had never used social media before.

More often than not, those clients soon realized how helpful Instagram could be for their business.

When I was cooking steak the other day, I had to use a meat thermometer to check and see if the meat was cooked all the way through.

In other words, I had to look for an indicator to see how the cooking process was coming along.

Marketing is fairly similar.