Is Page One Overrated? The Truth About Organic Search Results
For many marketers, ranking on page one of Google is the ultimate sign that your piece of content has made it.
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Digital Marketing
The Top Benefits of Marketing Automation
For some reason, whenever I hear the words “marketing automation,” I think of the “Transformers” movie with Shia LaBeouf and Megan Fox.
It makes me think of the Autobots doing all our marketing — which would be pretty cool.
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What’s an Implementation Partner & How Do You Work With One?
In college, I took a class on graphic design. One requirement for the class was to have working knowledge of Adobe. Since most of us in the class had no idea how to use Adobe’s expansive design suite, my school invited an implementation partner to visit and show us the ropes.
What’s an Implementation Partner & How Do You Work With One? Read More »
Do AR Product Previews Actually Lead to Purchases [New Research]
According to a recent Retail Dive survey, 55% of consumers still prefer to shop in stores because they like to see or test out products before they buy them.
Do AR Product Previews Actually Lead to Purchases [New Research] Read More »
How to Find Your Business’s White Space Opportunities
When McDonald’s first opened its doors, they had two items on the menu: burgers and fries. After surveying competitors, the founders saw that in order to stand out as a food company, they had to be different. Instead of offering a multitude of menu options, they decided to hyper-focus on the bestsellers, which catapulted their customer satisfaction.
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How to Optimize Your Content for Google’s Featured Snippet Box
In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. This actually pushes organic results further down the page. So what does that mean for SEOs?
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Instagram Influencer Marketing Myths, Debunked
Growing up for me, becoming an influencer wasn’t a job someone could aspire to be.
But nowadays, it’s a job that kids dream of and an industry that impacts young adults purchasing decisions.
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How to Design Content Remarketing Campaigns That Actually Work
You know content marketing works, so you’ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers.
And people come — they find your content in search results and in their social media feeds. But they may not fill out a form and become a lead right then and there. It’s not always because they’re not interested in your message — so how do you recapture those viewers who left your site?
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The 11 Facebook Ad Campaign Objectives and How to Choose What’s Right For Your Business
Facebook ads are a great tool to get your message in front of the platform’s 2.5 billion monthly users. With such a large audience, you can understand why the platform is attractive to advertisers. Over 7 million advertisers to be exact.
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What is a Business Plan? Definition, Tips, and Templates
The business plan is an undeniably critical component to getting any company off the ground. It’s key to securing financing, documenting your business model, outlining your financial projections, and turning that nugget of a business idea into a reality.
What is a Business Plan? Definition, Tips, and Templates Read More »