Digital Marketing

Ever wondered how computer programming works, but haven’t done anything more complicated on the web than upload a photo to Facebook?

Before the days of smartphones — if you can remember such a time — taking a great photo was a labor-intensive process. You’d have to buy a fancy camera and editing software for your desktop computer, and invest some serious time and energy into learning how to use them.

Where is the first place you go for expert advice or an answer to a burning question? My guess is Google (or your preferred search engine). You’re not alone — Google alone answers over four billion search queries everyday.

Before the days of smartphones — if you can remember such a time — taking a great photo was a labor-intensive process. You’d have to buy a fancy camera and editing software for your desktop computer, and invest some serious time and energy into learning how to use them.

Movie producers and inbound marketers aren’t that different when it comes to creating and editing video content.

Ecommerce is predicted to account for 17% of all U.S. retail sales by 2022. As ecommerce grows, so does competition, making it hard to differentiate your website from everyone else’s.

Some marketers might have an unhealthy obsession with metrics — they track too many of them. Maybe we think we can prove any marketing campaign is producing results if there’s a eye-catching percentage by its name. But, deep down, we all know that some metrics are more revealing than others.