Digital Marketing

5 Ways Go-to-Market Strategies Will Change in the Post-Pandemic Economy

This article is part of a series on how business is changing as a result of the COVID-19 pandemic. Other pieces in the series include HubSpot’s Chief Customer Officer on Why We Need to Talk About Growth and our VP of Marketing’s Content Marketing Playbook for Times of Crisis

The COVID-19 pandemic has produced a plethora of paradoxes.

5 Ways Go-to-Market Strategies Will Change in the Post-Pandemic Economy Read More »

Tried-and-True Tips for Sales and Marketing Alignment

My interest in sales and marketing alignment best practices started when our Latin American sales team grew a ton in just a few weeks.

Suddenly, communication between Sales and Marketing (nicknamed “smarketing”) was much harder to get right. When we were a smaller team, I could meet one-on-one with each salesperson and talk about how we could help generate more (and better) leads … but that wasn’t scalable as we grew.

Tried-and-True Tips for Sales and Marketing Alignment Read More »

Totally Free Microsoft Excel Templates That Make Marketing Easier

Many of us can recall a time in high school when we were sitting in math class and thinking, “When am I ever going to use this stuff in the real world?”

And then we suddenly find ourselves in the real world, only to realize that numbers actually do play a pivotal role in what we do — especially in digital marketing.

Totally Free Microsoft Excel Templates That Make Marketing Easier Read More »

5 Dos and Don’ts When Making a SMART Goal [Examples]

When I was 14, my dream was to play college baseball. But I had one small problem: I only weighed 100 pounds. And even though I still had four years to bulk up and improve my skills, I knew I had a long way to go. Fortunately, my coach always knew how to give me opportunities to shoot for that kept my drive alive.

I think of SMART goals like my former baseball coach.

5 Dos and Don’ts When Making a SMART Goal [Examples] Read More »