Digital Marketing

As marketers, we’re often tasked with designing, producing, and creating a variety of content to use across social channels, blog posts, and email.

While it might seem like people use delayed media (like streaming services or podcasts) more often, real-time media hasn’t come to a halt.

Real-time marketing is still a great way to get in front of and convert your audience.

There’s no doubt that technology has simplified the way we carry out our day-to-day routines. Computers help us do things faster, emails and text messages let us always be in touch, and the internet makes it easy to find the answer to any question with just a quick Google search.

While being constantly plugged in can make us feel safe, connected, and in-the-know — both at work and at home — it also means we never really clock out.

To understand what the term “trading up” means, let’s start with a scenario.

As marketers, we all want to climb the career ladder as quickly as possible. But if you’re going to become a marketing manager one day, you first need to learn what the role demands.