Google is a fickle beast. The search engine is imperative to the success of your web content, but no one truly knows how the Google algorithm works (except for the elusive Google search-quality team, of course).
The Ultimate Timeline of Google Algorithm Updates (+ Recommendations) Read More »
Everyone wants their business to grow. This seems pretty intuitive considering effective and successful growth means your business is experiencing boosts in revenue, brand awareness, brand loyalty, and more — and we know this to be true by looking at the most successful and well-known companies today (e.g. Apple, Amazon, etc.).
Understand Market Penetration and How to Create a Strategy Read More »
Pinterest is ideal for sharing visual content and discovering new ideas. Personally, I’m a huge fan of the platform and use it as a source of inspiration — I make Pinterest boards related to my interests (travel, style, etc.).
How to A/B Test Your Pinterest Ads: A Step-by-Step Guide Read More »
When I first moved out of my parent’s house, my spending was out of control. I bought take-out regularly, new clothes often, and fun products frequently.
However, I quickly realized that I was spending too much money on unnecessary things.
15 Effective Ways to Cut Costs in Business Read More »
![The New Rules of Marketing [2020 Edition]](https://blog.hubspot.com/hubfs/rules-marketing.jpg)
Marketing your business is both an art and a science — and the industry is rapidly evolving as the audience you’re trying to reach is changing.
The New Rules of Marketing [2020 Edition] Read More »
Over the past few years, Instagram has seen exponential growth — from one million users in December 2010 to over one billion in 2020.
How to Use Instagram: A Beginner’s Guide Read More »
When I was getting married, one of the main tools that helped me in my planning was Pinterest. In fact, that’s usually the number one place I go to when I’m planning a party.
However, Pinterest isn’t just used for event planning. You can use the social media platform as a way to market your business, drive traffic to your website, and increase sales.
The Marketer’s Guide to Using Pinterest to Grow a Business Read More »
As marketers, it can be difficult to continue to produce high-quality content when we don’t feel creative or inspired.
Discover Your Writing Genius: 8 Tips for Doing Your Best Work in 2020 Read More »
![How Facebook Ads Have Evolved [+What This Means for Marketers]](https://blog.hubspot.com/hubfs/FACEBOOK%20HISTORY%20%281%29.jpg)
According to a recent study from Statista, Facebook has an estimated 2.7 billion monthly active users worldwide, including roughly two-thirds of the US population. There’s no social media platform more prominent or ubiquitous. No other online destination offers you more potential exposure to prospects.
How Facebook Ads Have Evolved [+What This Means for Marketers] Read More »
Before your copy can persuade an audience to buy your product, your design must persuade them to buy your copy. In advertising, your design catches your audience’s eye and points their attention to your copy. Then, it’s your copy’s job to hold your audience’s attention.
11 Ad Design Tips to Help Your Brand Cut Through the Noise Read More »
