Digital Marketing

Musical.ly, created in 2014, was a music sharing app whose users would share short videos of themselves lip-synching to different music snippets. The platform was among the top 100 downloaded apps for two years straight, and users posted around 13 million videos per day.

Guess what? Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers.

In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets.

Every once in a while, I’ll come across a website that really draws me in. So, I found 32 of them to show you.

If you’ve been a marketing professional for years now, learning about the four P’s of marketing might seem like a throwback to you.

However, for those of us who work in the industry but didn’t study marketing in college, it’s entirely possible you haven’t heard of the marketing mix.

With over 1 billion active users, Instagram is undoubtedly one of the most far-reaching social media networks you can use for marketing purposes.

With over 1 billion active users, Instagram is undoubtedly one of the most far-reaching social media networks you can use for marketing purposes.

I once heard a new business owner define their target market as … wait for it … “everyone”.

*cringe*

Collecting high-quality leads is a challenging task that marketers face. Even once you’ve created a fantastic, high-converting landing page, you’re not done.