Digital Marketing

You know how hot visual content is, and you want to jump on board to enjoy the engagement, traffic, and leads that follow. But maybe you’re not keen on writing a blog post, and you don’t have the production resources to create videos. What to do? Create a SlideShare presentation.

Let’s face it, we love videos.

Do you read every post on a blog? If you’re like me, you visit sites for a specific reason — be it the New York Times crossword puzzle or the latest gear roundup from Outside. You know what you’re looking for when you click. That frame of mind is why blog categories help readers navigate your site.

Many businesses aim for their websites to rank highly in search engines, but it’s a moving target.

Many businesses aim for their websites to rank highly in search engines, but it’s a moving target.

Whether it’s an explainer on solar panels or the farm-to-cup process of making your favorite coffee, infographics compress a world of information into one simple, digestible format.

Despite its reputation for dry content delivery across virtual and in-person meetings alike, PowerPoint remains the go-to choice for many professionals, even as other options emerge that offer greater usability and flexibility outside of the Microsoft ecosystem.