Digital Marketing

The 3 Best Evergreen Webinar Software You Need Now

Initially launched in the 1990s, webinar caché once relied heavily on live events. In 2020 however, we saw the webinar space pivot towards the on-demand space.

Lower cost per acquisition, ease of automation, and building trusted archives of useful content has proven to be an effective means of moving customers through the sales funnel.

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Marketing vs. Advertising: How to Maximize Your Acquisition Efforts

In the beginning of my marketing career, I remember being confused that I was tasked with writing ads or creating ad materials.

Since I fell into this industry accidentally (as one does), I didn’t study marketing in school. I wasn’t aware that advertising and marketing work together and aren’t mutually exclusive.

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