Digital Marketing

If your brand has a business Facebook page, you’ll want to invest time understanding your Insights dashboard.

Link building is an invaluable part of SEO. In fact, it’s one of the top factors search engines look at when determining your ranking.

Initially launched in the 1990s, webinar caché once relied heavily on live events. In 2020 however, we saw the webinar space pivot towards the on-demand space.

Lower cost per acquisition, ease of automation, and building trusted archives of useful content has proven to be an effective means of moving customers through the sales funnel.

With nine in 10 marketers planning to use YouTube in their 2021 marketing strategy, it’s more important than ever to capture your audience’s attention. One of the best ways to do this is by creating a connection with your viewers through fostering community.

If you’re looking to attract highly engaged leads, interact with your audience, get real-time feedback, and capitalize on exciting guest speakers, the live webinar format is for you.

If you’re looking to invest in a new tool for your business, you’ll need to do your research.

In the beginning of my marketing career, I remember being confused that I was tasked with writing ads or creating ad materials.

Since I fell into this industry accidentally (as one does), I didn’t study marketing in school. I wasn’t aware that advertising and marketing work together and aren’t mutually exclusive.

You know the saying, “If a tree falls in a forest and no one is around to hear it, does it make a sound?”

Well, event promotion is similar. If you put on an event but don’t promote it, will it even happen? Without promotion, you probably won’t get any attendees because no one will know it’s happening.

How can you make your blog more profitable? This is a question most of us are searching for an answer to. And while advertising and affiliate links will bring in some money, what if you could generate more?

Who doesn’t love free stuff?

If I can find a free tool to do something I’d otherwise have to pay for in my marketing, I’m going to try the free one first. As long as I can achieve the same quality result from the free tool, there’s no need to waste budget.