Dwell Time is the SEO Metric You Need to Track
This morning, I made a quick Google search.
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Digital Marketing
The Beginner’s Guide to Editing YouTube Videos
As a video marketer, editing might be the most important part of post-production. If you can’t seamlessly weave your shots together or get your cut to hit the right frame, your video will seem unpolished and disengage your viewers.
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The 6 Stages of the Product Life Cycle
When I was 12 years old, I used to look through my older cousin’s CD collection, a little confused.
I didn’t understand the need to have CDs when I could go on iTunes and listen to all my favorite songs. Then, when I was in middle school, I got my first hand-me-down iPod shuffle.
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Google Posts: The Free and Simple Way for SMBs to Leverage Local Search
In 2019, nearly one-third of online consumers in the U.S. used the internet on a daily basis to search for local businesses. And as of 2021, Google had 86.6% of the market share of search engines — meaning, getting noticed on Google is an effective way to boost business volume and find new customers.
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3 Easy Steps to Build Your Brand Promise [+10 examples]
If you’re a decent human being, you always honor a pinky promise.
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How to Get to Know Your Email Subscribers, According to Research
One of the first things I do every day is check my email. And I’m not the only one.
Did you know that roughly 80% of marketers have reported an increase in email engagement in 2020?
And that the number of global email users is set to grow to 4.48 billion users by 2024?
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What Are Email Whitelists, & How Do You Get On Them?
A few weeks ago, I planned a trip to Charlotte. I booked my flights, and the day before I was supposed to leave, I tried to find my confirmation email.
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How to Make Your Emails More Interactive [Expert Tips + Examples]
As a Millennial, my experience with email has been quite interesting.
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10 Outdated YouTube Marketing Tactics to Drop, According to HubSpot Video Managers
When YouTube first launched, I was in 6th grade and all my friends were creating funny videos to upload.
See, back in the day, YouTube was mainly used for teens to upload funny, entertaining videos. Anyone else remember Smosh and Fred?
I’m aging myself, but I digress.
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12 of the Best Facebook Post Ideas for Facebook Lead Generation
Most marketers know that Facebook is more than just another social media platform. It’s an essential business tool for companies of every size and industry.
With a daily active user base of over 1.8 billion (98.3% or 1.73 billion of which are on mobile alone), you know Facebook can help you reach new audiences you may otherwise have been unable to get.
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