Digital Marketing

If you’ve ever taken a statistics class, the words ‘standard deviation’ might intimidate you. This complex formula provides insightful information for datasets that averages alone cannot reveal, and thankfully, Excel makes calculating this statistic easier than putting pencil to paper.

As a millennial, it’s no surprise that Instagram is one of my favorite social media platforms. This network is the third most popular social media site for Gen Z and millennial audiences.

While scrolling through the site is the easiest thing to do, posting the right content for your audience isn’t.

Sitemaps are one of SEO’s oldies but goodies.

Adobe Illustrator is a popular tool for designing vector graphics, logos, icons, and more.

There are a few things in life that can earn you that “official” status.

There are plenty of studies that highlight the importance of customer retention — oftentimes, customer retention has been found to be even more critical to your company’s success than customer acquisition.

If you’re a small business, your website has a big impact on your success. Research shows that roughly a third of people use the web to find local businesses. Honestly, I’m surprised that number isn’t higher.

As businesses and economies closed down due to the COVID-19 pandemic in 2020, consumers also tightened up their budgets.

Accomplishing your goals is an incredibly gratifying feeling.