In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week.
We actually had some fans that would watch our videos and dare us to do something on a weekly basis.
While hosting these types of videos on YouTube made sense because they were for entertainment purposes, your business needs a platform with more features so you can create videos for marketing campaigns, sales pitches, and customer service knowledge base articles.
In this post, let's review some of the best video hosting sites for your business.
If you're a HubSpot customer, you might already have access to HubSpot's video hosting, creation, and management tool.
With this tool, you can host and manage video files inside the HubSpot platform and then embed those videos on your website pages, blog posts, social media channels, or knowledge base.
Using the same platform that you use for your marketing, sales, or service tool is a great idea because everything is all in one place. You can optimize your videos for SEO right in the tool.
This video hosting product also allows you to insert CTAs and forms into videos, trigger video workflows that provide targeted content to leads, and video analytics so you know which videos resonate with your audience.
For sales reps, you can use the video hosting tool to send video voicemails or record your screen during a sales call. You can also see if a prospect has watched the video in HubSpot's tool.
Video can also be used for customer service. You can send video tutorials and record your screen right from a ticket to share it with customers for personalized and quick support. Or you can insert these videos into your knowledge base articles or FAQ page.
2. Twenty Three
Twenty Three is another great video hosting service for your business. You can host and embed videos on your site with Twenty Three's 4K HD player. You can also directly clip and duplicate videos in the editor.
The best feature of this site is that you can publish and measure your videos across multiple platforms, including Facebook, LinkedIn, Twitter, and YouTube.
Additionally, this hosting site connects with other tools you might be using for marketing software, including HubSpot or Marketo.
Plus, you can use analytics to better understand your marketing data.
Using video for your business can help engage your audience, create a branded experience, and drive results.
Cincopa is a video and podcast hosting platform for businesses. With this platform, you can create videos for marketing campaigns, sales prospects, or customer support. Additionally, this platform can host podcasts and images as well.
With this hosting site, you can also combine your media gallery to create a video course with images, video, or podcast files. I don't know about you, but I've seen online courses become all the rage in recent years, so this is a great feature to consider.
You can embed these videos on your site, social media, email, and more.
4. Hippo Video
Hippo Video is a video hosting platform that you can use to personalize your video emails for messages, demos, sales pitches, marketing campaigns, and more.
Using videos in the sales cycle can actually get three times more prospect engagement.
With this tool, you can record and send videos right in your email inbox. Additionally, you can integrate this tool with your current stack, including with Slack, HubSpot, Salesforce, Zoom, Zendesk, and more.
SproutVideo is a great option for a video hosting platform if you're looking for a no-frills, affordable platform.
With this tool, you can create videos and collaborate with your team. You can share a secure internal video, or live stream a product launch. Whatever your video needs are, this is an excellent option to consider.
Free Video Hosting Sites
Vimeo is one of the most popular video hosting sites and for good reason. This simple tool can be used to create, manage, and share high-quality videos.
To create videos, you can use templates, license stock footage, record video messages, or live stream. When you're editing your videos, you might be able to integrate Vimeo with your editor. Vimeo integrates with Adobe Premiere, Final Cut Pro, and others. Then, your videos will be hosted in one central, secure location so you can seamlessly share them with anyone.
You can even create a subscription streaming service for your videos on this platform.
The best part? Vimeo is free. You can upgrade to paid plans, but you'll never have to pay for Vimeo if you don't want or need to.
Vidyard is one of the only video hosting sites that is built directly with sales in mind. The idea is to build a great sales process to make remote selling easy, from prospecting to proposals, you can record and send videos that add a personal touch at all stages of the sales cycle.
With Vidyard, you can create your videos in just a few clicks, with no video expertise required (that's great for tech-challenged people like me).
This tool is also free. You don't ever have to pay unless you want to upgrade to a different plan with more features.
My favorite feature of this tool is that you can easily create videos, track who watches them, and distribute them an unlimited number of times (yes, even in the free version).
Another great video hosting site is Wistia. You can host videos and even podcasts on this hosting platform for marketers.
On Wistia, you can upload, customize, and embed branded videos or podcasts on one platform. This also has a free plan that you can use, as long as you don't need to create too many videos a month (three is the max on the free plan). However, if you need more, there are paid plans as well.
But my favorite feature of this tool is that it can integrate with your tech stack and send engagement data to your CRM, ad platforms, and marketing tools.
Video is only continuing to grow, as people spend more time watching video than reading text. As your business continues to evolve, it's important to have a video hosting tool that can grow with you and help you use videos to drive results for all aspects of your business.