Digital Marketing

As businesses and economies closed down due to the COVID-19 pandemic in 2020, consumers also tightened up their budgets.

There are plenty of studies that highlight the importance of customer retention — oftentimes, customer retention has been found to be even more critical to your company’s success than customer acquisition.

Accomplishing your goals is an incredibly gratifying feeling.

Are you starting to notice some droopy shoulders around the office? It sounds like it’s time to plan a team outing.

Contrary to what your friends’ photos suggest, Instagram isn’t just a social network for selfies and brunch pics. In fact, Instagram has over 200 million businesses that use its platform and 90% of users follow at least one of them, according to 2019 data.

There’s a frustrating truth that every business deals with early into its growth: More money, more problems.

It seems counterintuitive — if sales and revenue are up, isn’t that a good thing? How are bigger profits a potential problem?

As marketers, we crave data.

Imagine you’ve just created an excellent new product, and you’re excited to share your business with the world.

Unfortunately, you have no idea how to share this revolutionary product with as many of your target users as possible.

I have some bad news — your email marketing contact database degrades over time.

Every day there’s something new on social media.