Digital Marketing

“That’s canon!” 

Content marketing is the process of planning, creating, and sharing content with your target audience. It helps you generate brand awareness, convince customers to take action, and drive revenue.

In 2020, 42% of people used social media channels for product research.

With younger generations getting more and more connected to social media, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct more product research on social than on search engines.

Whenever I share a screenshot of a friend’s funny text on social media, someone always points out the huge number of unread text messages I have.

If you spend time optimizing your blog or website’s content, headers, subheaders, and meta descriptions for search engines, the following image should alarm you:

It’s no secret that poor user experience (UX) isn’t going to keep your customers and target audience coming back to your website. Poor UX also negatively impacts your ability to rank on Google’s search engine results page (SERP).

To ensure your website has delightful UX for your visitors as well as one that meets Google’s standards for ranking, you’ll want to focus on Core Web Vitals.

While branding can feel like a vague concept, it’s one of the most important elements of a marketing strategy.

Did you know that presenting a brand consistently across all platforms can increase revenue by up to 23%?

Plus, consistently presented brands are 3.5 times more likely to have excellent brand visibility than those with inconsistent branding.

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Maybe you’ve been refreshing the Careers page at your dream company for months.