Digital Marketing

What did you last Google? Willing to share it with the public?

You only get one chance to make a first impression on your website or blog — which means you need an introduction that stands out. But what do you say? How do you say it? Should it be long? Short? Funny? Serious?

For many of us, the stress of creating a great introduction drives the dreaded cursor feedback loop: Blink. Blink. Blink. The cursor-on-a-blank-screen sits, waiting for your brilliance but you just can’t find the words. It’s something that all writers — amateur or professional, aspiring or experienced — know and dread. And of all times for it to occur, it seems to plague us the most when trying to write an introduction.

Copy and paste shortcuts are handy until you have hundreds of data points to manually combine and reformat.

If you’ve ever taken a statistics class, the words ‘standard deviation’ might intimidate you. This complex formula provides insightful information for datasets that averages alone cannot reveal, and thankfully, Excel makes calculating this statistic easier than putting pencil to paper.

Sitemaps are one of SEO’s oldies but goodies.

As a millennial, it’s no surprise that Instagram is one of my favorite social media platforms. This network is the third most popular social media site for Gen Z and millennial audiences.

While scrolling through the site is the easiest thing to do, posting the right content for your audience isn’t.

Adobe Illustrator is a popular tool for designing vector graphics, logos, icons, and more.

There are a few things in life that can earn you that “official” status.

If you’re a small business, your website has a big impact on your success. Research shows that roughly a third of people use the web to find local businesses. Honestly, I’m surprised that number isn’t higher.