Digital Marketing

While branding can feel like a vague concept, it’s one of the most important elements of a marketing strategy.

Did you know that presenting a brand consistently across all platforms can increase revenue by up to 23%?

Plus, consistently presented brands are 3.5 times more likely to have excellent brand visibility than those with inconsistent branding.

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Maybe you’ve been refreshing the Careers page at your dream company for months.

In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week.

We actually had some fans that would watch our videos and dare us to do something on a weekly basis.

Ensuring your Instagram audience sees your content increases chances of engagement, brand awareness, referral traffic, and conversions.

However,  sometimes it’s not super efficient for you and your team members to be hovering over your phones or laptops in order to post on Instagram at the exact time you believe you’ll be able to get the greatest amount of audience engagement.

Internet use is increasing worldwide every day — in fact, over 4.6 billion people around the world use the internet, as of 2021.

What did you last Google? Willing to share it with the public?

Event planner, lawyer, daycare owner, tow truck driver. Regardless of our chosen professions, it’s fair to say that we all want to build our businesses’ customer bases. It’s how we thrive. So it’s only natural for us to want to market our products or services to everyone, in hopes of capturing a larger audience and thus making more money.

If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson:

The law of supply and demand states that a low supply and high demand for a product will typically increase its price.