Digital Marketing

Imagine you’ve just created an excellent new product, and you’re excited to share your business with the world.

Unfortunately, you have no idea how to share this revolutionary product with as many of your target users as possible.

I have some bad news — your email marketing contact database degrades over time.

Every day there’s something new on social media.

The modern job search is incredibly competitive, and technology has made it easier for your resume and job application to be overlooked and discarded before you even make it to the interview.

Ever see those cool 360-degree cameras on red carpets at award shows?

What comes to mind when you think of SEO?

In the fairy tale Hansel and Gretel, two children drop breadcrumbs in the woods to find their way home. Nowadays, you probably don’t experience too many lost-in-the-wood experiences, but I’m willing to bet you’ve felt disoriented on a poorly designed website.

Although the practices of marketing and branding have been around for centuries, the industries started to shift in the 1990s.

The digital age came about and companies began to market their brands more than their products with the goal of giving their company a personality.

When you’re knee-deep into the design of your website, it’s hard to admit this fact: Some of the pages on your website are more important than others.

Nowadays, companies have a computerized system that puts resumes through an online scanner which will automatically reject some applicants and push other applicants through depending on their qualifications.

So, What does this mean for you as a job seeker? Well, the cover letter attached to your application is more important than ever.

Have you been asked to attach a cover letter to your job application? Perhaps you’re struggling to write one that lands an interview or have no clue what one is at all.