Digital Marketing

Imagine this: You run a successful online store and have a sleek app that makes shopping a breeze.

In recent years, we’ve seen the power of video on the internet — Facebook alone gets eight billion average daily views, and YouTube’s video platform has enabled young teens to become national superstars (Justin Bieber, anyone?). Also, a Cisco report estimates that, by 2022, watching video will account for 82% of internet traffic. 

Businesses pump out content at a staggering rate these days — and as that volume increases, more inconsistencies are bound to creep in. Whether due to lack of clarity about the style in which you’d like to write or disjointed communication across the multitude of content creators in your organization, failure to decide upon and document accepted editorial guidelines is a recipe for inconsistent messaging.

During my career, I have freelanced on and off. The biggest lesson I’ve learned in working with clients was the importance of setting expectations from the very beginning.

After months of testing, Instagram announced a big change to its user interface (UI) in late 2020: replacing the user “Activity” tab with the “Shop” tab, the social platform’s latest move to be more business-friendly.

As a job seeker, you can often expect to speak with an HR professional before moving onto interviews with employees within the department for which you’re applying.

At the beginning of 2021, I was tasked with an assignment: Create a pie chart showcasing which types of content performed best on the Marketing Blog in 2020.

If you’re a B2B marketer who isn’t investing in content creation, you’re in the minority — 79% of B2B marketers surveyed by Content Marketing Institute and Marketing Profs said their organization used content marketing to further their goals in 2020.

If you want to drive organic traffic to your website, you must understand two critical aspects of SEO strategy:

• Relevance
• Authority