Digital Marketing

If you’ve ever visited a website that served you an error page, you know how frustrating it is.

Terminology is everything. Marketing, Sales, Product, Service — virtually every function in a business relies on some common terminology to do their best work. One area where alignment on terminology is essential is goal setting.

Recently, Lululemon announced its program “Like New”, an initiative aimed at collecting gently-worn Lululemon gear and reviving the clothing to re-sell on Lululemon’s online resale shop:

If a picture is worth a thousand words, a stunning product picture is worth a thousand website visits. Although I don’t have data to back up that statement (yet), product photography can be extremely valuable to your ecommerce website strategy.

No matter how many products or services you sell and offer, or how small or large your business is, no two customers are exactly the same.

After being diagnosed with an autoimmune disease, Johnny Boufarhat was no longer able to leave the house—let alone go to in-person events—and was looking for a better way to connect with others. In 2019, Boufarhat founded Hopin to bring meaningful connections to virtual and hybrid experiences.

I recently bought a new laptop. Before deciding which one was right for me, I read through a number of online reviews to ensure I was making an informed decision. Once I narrowed my search down to a couple of models, I visited the store to examine specs in person before committing.

You’ve launched your business and, with it, your website. Now you want to start driving more traffic to your site and build your brand salience.

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.