Digital Marketing

Webinar titles are a lot like blog post titles – they have to catch your eye, yet provide enough context to make you click.

Titles can’t be too short or too long. And because webinars are meant to inform or educate viewers, it’s best to let people know what they’ll get from handing over an hour of their time.

It can be difficult (if not impossible) to create a brand that remains fresh, relevant, and inspiring years — or even decades — post-creation.

Few industries escaped 2020 unchanged, and digital media was no different.

To understand the “rule of thirds” as it relates to web design, let’s start with an example.

If you’re a marketer, you’ve undoubtedly asked yourself, “How can I track clicks on a link in Google Analytics?”

Tracking clicks can help you understand where your audience is going from one page to another. It’ll also let you know what links they’re interested in, what CTAs they’re clicking, and more.

For your team’s marketing efforts to be effective, you need to know which marketing channels and touchpoints are resonating with your audience most — you must understand which channels and touchpoints are so successful at whatever it is they do that they make leads want to convert.

We’ve talked a lot about the customer journey — how it impacts sales, service, and marketers.

But one segment that feels a little different is the ecommerce customer journey. The customer journey is different from service based companies, because it can be much quicker (buying from Amazon or an Instagram ad).

Imagine someone searches for a topic and finds your website on page one of Google. When they click through to your website, though, their eyes land on a bland webpage that says “Service Unavailable”.

For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel.