Digital Marketing

If your product team is working on the next big thing, there ought to be an equally awesome promotion strategy to spread the word.

While some companies are guilty of drafting a press release, crossing their fingers, and hoping that the users will come, there’s actually much more to it than that.

By aligning team members and different teams, your business’s employees are able to work together to create delightful experiences that make prospects want to convert and stay loyal to your brand.

One example of a process in which this type of collaboration only improves your ability to convert prospects into loyal customers is lead qualification.

As a legally blind woman, it took me years to disclose the full extent of my disability to employers. When I did, I downplayed my blindness as “just a bit of nearsightedness,” or I had to give a disclaimer of, “It’s never held me back and I have references to prove it.”

Ten years ago, SEO strategists across the world followed a relatively similar process.

As one of the HubSpot Blog’s email marketers, one of the key metrics I use to measure email success is open rate.

According to Career Builder, 40% of recruiters look for a cover letter when they’re considering job applicants.

But if you had to flip through a hundred cover letters a day, and each one began, “To whom it may concern, I am applying for the digital marketing position at your company,” how important would you rank them?

We’ve all been there: You’re mindlessly scrolling the web, clicking on a variety of links from Google, social media, or other sites, when suddenly — you’re prevented from continuing a search due to an HTTP error code.

When you’re trying to grow a following on Instagram, you depend on Explore and hashtag pages to expand your audience and reach. So it can feel more than a little disheartening when it suddenly seems like your content isn’t showing up anywhere.

Coordinating a massive amount of data in Microsoft Excel is a time-consuming headache. That headache can be made even worse when you need to compare data across multiple spreadsheets. The last thing you want to do is manually transfer cells using copy and paste. Thankfully, you don’t have to. The VLOOKUP function can help you automate this task and save you tons of time.