As an organization gets larger, it becomes more and more difficult for different departments, and different employees within the same department, to communicate. Unfortunately, this can lead to a “left hand doesn’t know what the right hand is doing” scenario.
What is Lead to Account Matching, and Why It Matters Read More »
When I first began my marketing career, I was envious of emails.
Best Mailing List Software to Improve your Email Marketing Strategy Read More »
Educator and computer pioneer Alan Kay once said, “The best way to predict the future is to invent it.”
How RevOps and the ‘Rhythm of the Business’ Drive Alignment at HubSpot Read More »
If you’re anything like me, you probably mainly consider Wikipedia a good source for a behind-the-scenes look at the production of Game of Thrones, or a collection of random facts on Zebras.
How to Create a Wikipedia Page for Your Company Read More »
Disclaimer: This blog post is not legal advice for your company to use in complying with data privacy laws like GDPR. Instead, it provides background information to help you better understand data privacy best practices. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy.
In a nutshell, you may not rely on this as legal advice, or as a recommendation of any particular legal understanding.
GDPR instilled a catalyst of real change in 2018 — resulting in a permanent change of the data privacy landscape.
What Does Good Privacy Look Like for Your Organization? Read More »
The quality of your CRM data impacts your entire organization, bottom to top.
What is CRM Data Maintenance and How It Affects B2B Marketing Read More »
Last November, my husband and I were on our honeymoon in Maui. One of the main activities we wanted to do was a hiking tour near the waterfalls. We dreamt of swimming in the cascading water at sunrise.
When you hear the word “waterfall,” that’s typically what you imagine. However, today, we’re going to talk about a different kind of waterfall — the waterfall chart.
Waterfall Charts: The Marketing Graph You Need to Hit Your Goals Read More »
Magnets, in marketing, are an effective technique for gaining a prospect’s contact information.
19 Tried-and-True Lead Magnet Ideas and Examples [+ Step-by-Step] Read More »
Until recently, many of us have been doing almost everything from home with no immediate hopes of in-person outings.
Are Companies Seeing Summer Slumps in 2021? We Analyzed 103,000 Businesses to Find Out Read More »
Before GDPR, compliance didn’t mean as much to marketers as it does today. It was seen as something that “someone else” should have to worry about, like your legal team. Three years on from the biggest shift in the privacy landscape, organizations around the world have had to adapt company-wide to its effects far beyond the European Union where it has its most direct impact.
5 Things Every Marketer Should Know About Compliance Read More »
