Digital Marketing

Last November, my husband and I were on our honeymoon in Maui. One of the main activities we wanted to do was a hiking tour near the waterfalls. We dreamt of swimming in the cascading water at sunrise.

When you hear the word “waterfall,” that’s typically what you imagine. However, today, we’re going to talk about a different kind of waterfall — the waterfall chart.

Magnets, in marketing, are an effective technique for gaining a prospect’s contact information.

If your product team is working on the next big thing, there ought to be an equally awesome promotion strategy to spread the word.

While some companies are guilty of drafting a press release, crossing their fingers, and hoping that the users will come, there’s actually much more to it than that.

By aligning team members and different teams, your business’s employees are able to work together to create delightful experiences that make prospects want to convert and stay loyal to your brand.

One example of a process in which this type of collaboration only improves your ability to convert prospects into loyal customers is lead qualification.

As a legally blind woman, it took me years to disclose the full extent of my disability to employers. When I did, I downplayed my blindness as “just a bit of nearsightedness,” or I had to give a disclaimer of, “It’s never held me back and I have references to prove it.”

Ten years ago, SEO strategists across the world followed a relatively similar process.

As one of the HubSpot Blog’s email marketers, one of the key metrics I use to measure email success is open rate.