Digital Marketing

In 2010, there were over 2 billion internet users worldwide. In 2021, there were over 4.6 billion. 

Image is an important aspect of brand awareness, which influences whether your potential customers know, like, and trust you. Where publicity is outside a brand’s control, public relations (PR) is an effective way to contribute to the conversation.

Here’s the thing about resumes and cover letters: No matter how unique you try to make your own, for the most part, they tend to read dry. And there’s a good reason for it: It’s supposed to be a single, no-frills page that documents your work experience. And while being concise is good, there’s very little opportunity to convey your uniqueness, or for your personality to shine through at all for that matter.

Imagine this: You’re a project manager at a boutique marketing firm tasked with training the new PM and getting them up to speed on how to do their job to meet expectations.

To fulfill this request, you probably had to learn a series of actions already set in place. That series of actions is called a standard operating procedure, or SOP for short, and they help to routinize job functions.

As your company requires more standardized processes to run, such as managing your iPaaS integrations or building email campaigns, SOPs become invaluable for keeping everything in-line.

In this guide, we’ll explain the basics of SOPs and how to write them. Then, we’ll recommend our favorite software tools for creating and executing SOPs. Let’s dive in.

In just 5 years, Daily Harvest, which provides healthy, easy-to-prep meals to customers based on algorithmic flavor preferences, disrupted the food industry and earned more than $250 million in revenue.

With more than 2.8 billion monthly active users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page.

Now more than ever, businesses are focusing on creating delightful mobile website experiences.

The word “guerrilla,” in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word “marketing,” and it makes a lot of people ask, “Huh?”

But guerrilla marketing isn’t some sort of combative form of communication. In fact, it’s actually a very unconventional form of marketing in that it raises brand awareness among large audiences without interrupting them.