Digital Marketing

If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson:

The law of supply and demand states that a low supply and high demand for a product will typically increase its price.

If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson:

The law of supply and demand states that a low supply and high demand for a product will typically increase its price.

Ensuring your Instagram audience sees your content increases chances of engagement, brand awareness, referral traffic, and conversions.

However,  sometimes it’s not super efficient for you and your team members to be hovering over your phones or laptops in order to post on Instagram at the exact time you believe you’ll be able to get the greatest amount of audience engagement.

Internet use is increasing worldwide every day — in fact, over 4.6 billion people around the world use the internet, as of 2021.

What did you last Google? Willing to share it with the public?

You only get one chance to make a first impression on your website or blog — which means you need an introduction that stands out. But what do you say? How do you say it? Should it be long? Short? Funny? Serious?

For many of us, the stress of creating a great introduction drives the dreaded cursor feedback loop: Blink. Blink. Blink. The cursor-on-a-blank-screen sits, waiting for your brilliance but you just can’t find the words. It’s something that all writers — amateur or professional, aspiring or experienced — know and dread. And of all times for it to occur, it seems to plague us the most when trying to write an introduction.

Copy and paste shortcuts are handy until you have hundreds of data points to manually combine and reformat.

If you’ve ever taken a statistics class, the words ‘standard deviation’ might intimidate you. This complex formula provides insightful information for datasets that averages alone cannot reveal, and thankfully, Excel makes calculating this statistic easier than putting pencil to paper.

As a millennial, it’s no surprise that Instagram is one of my favorite social media platforms. This network is the third most popular social media site for Gen Z and millennial audiences.

While scrolling through the site is the easiest thing to do, posting the right content for your audience isn’t.

Sitemaps are one of SEO’s oldies but goodies.