Digital Marketing

According to Career Builder, 40% of recruiters look for a cover letter when they’re considering job applicants.

But if you had to flip through a hundred cover letters a day, and each one began, “To whom it may concern, I am applying for the digital marketing position at your company,” how important would you rank them?

We’ve all been there: You’re mindlessly scrolling the web, clicking on a variety of links from Google, social media, or other sites, when suddenly — you’re prevented from continuing a search due to an HTTP error code.

When you’re trying to grow a following on Instagram, you depend on Explore and hashtag pages to expand your audience and reach. So it can feel more than a little disheartening when it suddenly seems like your content isn’t showing up anywhere.

Building charts and graphs is one of the best ways to visualize data in a clear, easy-to-understand way. (Check out this guide for making better charts to learn more.)

Coordinating a massive amount of data in Microsoft Excel is a time-consuming headache. That headache can be made even worse when you need to compare data across multiple spreadsheets. The last thing you want to do is manually transfer cells using copy and paste. Thankfully, you don’t have to. The VLOOKUP function can help you automate this task and save you tons of time.

If you’re an SEO, I know you can relate to the following scenario.

Invoices and infographics may seem like two entirely different business materials, but they actually have one key thing in common: they both exist to convey information.

However, while infographics are known for employing colorful designs and data visualizations, invoices are typically pretty straightforward.

“That’s canon!” 

Content marketing is the process of planning, creating, and sharing content with your target audience. It helps you generate brand awareness, convince customers to take action, and drive revenue.