To determine what causes employees to leave — and to create a better, happier employee experience moving forward — it’s critical you conduct productive exit interviews.
How to Conduct an Exit Interview: 7 Top Questions [Form Template] Read More »
In 2020, the number of monthly active users on Facebook was 2.74 billion.
Based on that statistic alone, it goes without saying that marketers need to be on Facebook.
And they are — in fact, in 2020, there were 10 million active advertisers using Facebook to promote their products and services.
Best Facebook Ad Software For Creating Effective Campaigns Read More »
It’s common for people to visit websites without converting — maybe they’re conducting product research, educating themselves on your brand, or weighing out the advantages of your product versus one of a competitor.
Exit Intent Pop Up Examples and What Makes them Effective Read More »
When data is surfaced, organized, analyzed, and applied effectively, you have the power to delight more customers and improve your business’s bottom line. But first, you need to obtain all of that valuable information.
Data Tracking: What Is It and What Are the Best Tools Read More »
For many businesses, social media is an intimidating landscape. You know that you need to be on several platforms to reach your audience, but you’re not entirely sure if your content is getting enough organic reach to make the time investment worth it.
Boosted Posts vs. Paid Ads: Key Differences and When to Use Each Read More »
You need people who you can email, and you need them quickly. Oh, and if you could get them pretty cheap, that’d be great, too.
Why Buying Email Lists Is Always a Bad Idea (And How to Build Yours for Free) Read More »
To state the obvious, researching, finding, and buying digital ad space is a time-consuming process. In fact, an article by the Wall Street Journal compares it to “pulling out weeds online.”
What Is an Ad Network and How Does It Work? [+9 Networks to Try] Read More »
Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
7 Marketing Tools for Black-Owned Businesses Read More »
Content. Links. RankBrain.
These are the top-ranking factors Google considers when it comes to showing results on the search engine result page (SERP).
7 External Linking Best Practices for SEO Read More »
If you want to grow your business, great search engine optimization (SEO) is a must: Recent survey data found that 53 percent of all trackable website traffic originated from organic search, which means that if you want to get noticed, you need to show up at the top of search rankings.
How to Outsource SEO Correctly & Avoid the 5 Most Common Mistakes Read More »
