Digital Marketing

In 2018, 63% of consumers surveyed in an Accenture study revealed that they preferred to shop from purpose-driven brands. Fast forward to 2021 and that sentiment has only grown.

Recently, I set an iPhone time limit on my social media use to “45 minutes”.

I figured 45 minutes would be more than enough. Almost an hour? In between working at HubSpot, catching up with friends, and attending exercise classes, I had no doubt 45 minutes would be plenty of social media consumption.

Your business data is the lifeblood that runs through your organization. It powers automated workflows, gives customer service reps the full story every time the phone rings, and informs decision-making.

When it comes to owning a business, time is your most valuable resource — but, time is finite, and are a lot of tasks competing for your attention. You need to make sure the right products are listed on your website, that you’re fulfilling orders and payments 24/7, and that you’re processing and dispatching packages efficiently… all while staying on top of marketing campaigns, user reviews, and customer service.

And, as you scale, your ecommerce processes get even more demanding.

Working from home can sound like a dream for many people. You get to enjoy more time in your house, you cut out the commute, and you get to see much more of your family.

But the flip side has some not-so-dreamy realities, especially for parents having to balance work and childcare: a difficulty to focus; having to juggle work with looking after children and, in some cases, homeschooling them; blurry lines between work time and personal time, and kids lobbying for your undivided attention when you need to GSD.

A customer walks up to your store. What’s the first thing you do?

Ask them what they need? Show them a few choices that are trending? Let them check the store out before reaching out to them?

Email newsletters are a powerhouse in marketing for solopreneurs and major corporations alike.

Both types of businesses have to work hard crafting and sending newsletters that work for their audience and their brand.