Digital Marketing

We’ve all had it happen to us: we try to choose an option on a website, and right before we click, the page jumps away and we end up clicking something we didn’t mean to. Doh!

As a marketer, a big part of your job is to convert qualified website visitors into leads. Simple enough.

There are many businesses out there that operate with a mindset of “Well, that’s how we’ve always done it.” Unfortunately, this type of close-minded thinking can lead to a great deal of waste.

There’s nothing worse than an ad that keeps popping up for something you’d never buy. About 39% of internet users agree, feeling that online ads aren’t relevant to them. So it’s no wonder that one in four people will leverage some sort of ad blocker in 2021.

In March 2017, Snap Inc., the parent company of the popular social media app Snapchat, went public. To meet revenue expectations, they opted into a self-service ads model, as opposed to direct sales.

Advertising is changing — in 2021, companies are on track to spend more than $450 billion dollars on digital advertising.

The only constant in the world of marketing is that things are always changing.

As many marketers know, the months of November through January can be the most pivotal for a business.

The past two years have been anything but consistent.