Digital Marketing

When data is surfaced, organized, analyzed, and applied effectively, you have the power to delight more customers and improve your business’s bottom line. But first, you need to obtain all of that valuable information.

For many businesses, social media is an intimidating landscape. You know that you need to be on several platforms to reach your audience, but you’re not entirely sure if your content is getting enough organic reach to make the time investment worth it.

You need people who you can email, and you need them quickly. Oh, and if you could get them pretty cheap, that’d be great, too.

To state the obvious, researching, finding, and buying digital ad space is a time-consuming process. In fact, an article by the Wall Street Journal compares it to “pulling out weeds online.”

Content. Links. RankBrain.

These are the top-ranking factors Google considers when it comes to showing results on the search engine result page (SERP).

If you want to grow your business, great search engine optimization (SEO) is a must: Recent survey data found that 53 percent of all trackable website traffic originated from organic search, which means that if you want to get noticed, you need to show up at the top of search rankings.

Marketing is an umbrella term for a wide variety of methods and strategies meant to benefit your business.

Connecting with your audience on social media might seem as simple as a post and a follow, but it’s actually a lot more complex.