Digital Marketing

If you’re a fan of HubSpot’s Inbound Marketing Methodology, you probably understand the importance of customer success. In fact, 70% of businesses with growing revenue prioritize customer success as “very important.” So, if you want your business to succeed you must make sure your customers do, too.

Crafting a one-page event website that generates countless registrations takes imagination, creativity, and some good old-fashioned common sense. You don’t just want potential attendees to be interested — you want them to be inspired to learn more, click through, and to sign up and attend your brand’s event.

In marketing, offers are the gateways to lead generation. Without them, site visitors have no way of getting converted into leads. They are also a critical tool for nurturing existing leads into a position that makes them more sales-ready. But gosh, isn’t the word ‘offer’ so utterly vague and abstract? What the heck is a marketing offer, and what are the qualities of a good one?

When you’re first starting a business, branding is likely the last thing on your mind. After all, it’s hard to sit down and flip through fonts when you’re still trying to figure out who your customers are (and where to find them).

Google ranking factors are constantly changing, but links remain one of the most critical factors used by search engines.

I get it, fellow marketers —sometimes, you just need the numbers.

Want to capture more conversions and engage more leads? You’ll want to get personal. But how can marketers make this personalized approach work for their brands?

Leadership looks different for everyone.