Digital Marketing

Leadership looks different for everyone.

Every summer, I start a vegetable garden. I purchase seeds, plant them in various places in my backyard, tend to them, and with the help of the right weather conditions, help them grow. Why am I talking about gardening on a marketing blog?

Within 1.84 billion daily active users, Facebook is a valuable platform for marketers. In fact, 10 million advertisers already use the platform to meet their marketing goals.

2021 was a big year with advertisers, as they managed the remnants of the COVID-19 crisis and pandemic along with growing data privacy concerns.

TikTok.

Remember when “surfing the net” meant traversing a minefield of unwelcome pop-up ads? When “digital advertising” referred almost exclusively to obnoxious flashing banners and random sidebar ads?

Online ads have matured a lot since those days, but it’s still important to look back at the flashy, gaudy, sometimes messy origins of internet advertising to better understand where we’re headed — and where there’s still room for improvement.  

There are two types of employees – “exempt” and “non-exempt.” You might’ve seen these terms on job postings, or heard them in conversation.

No matter what your service or product is, you need to get in front of potential customers in order to make the sale. Many businesses put their faith in social media.