Digital Marketing

These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel.

With social media moving at an incredible pace, it always feels like there’s something new around the corner.

In today’s digital world, having a business website isn’t an option. It’s a must.

A 2022 study by Spotify found that 80% of Gen Z consumers enjoy audio content because it allows them to express their individuality and “explore different sides of their personalities.” Though Spotify didn’t clarify what it meant by audio content, such as podcasts or audio chats, it’s no secret that audio chatrooms have become increasingly popular over the years.

With over 300 million active customers on Amazon, it’s no wonder you want to sell a product on the internet’s most visited ecommerce website. Fortunately, choosing what to sell on Amazon, and how to sell it, isn’t as hard as you might think. In fact, most of your research can be done for free on the site itself.

The creator economy is bustling — so much so, a LinkedIn report found job postings for creators have nearly tripled since 2021.

Ever had a job where you clocked in, kept your head down for 8 hours, and clocked out? No staying extra hours to finish out a project or volunteering for tasks beyond your assignment workload.

Many major emerging technologies in artificial and virtual reality are becoming more accessible, but are they worth investing in? 

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.