Digital Marketing

“Your next business idea, delivered weekly.” That’s our job over at Trends.

With over 1 billion monthly active users, Facebook is a powerful network to tap into to expand the online footprint of your business.

When most people think of hyperlinks, they think of connecting two different web pages — such as a blog and landing page — together. But that’s not all hyperlinks can do, they can link to jump to a specific part of a page as well.

Do you remember a time where a piece of content made you a longtime fan of a particular brand or company? Maybe it was a funny YouTube video or a super informative blog post — both of which are content marketing examples.

Logical fallacies — those logical gaps that invalidate arguments — aren’t always easy to spot.

Influencer marketing is a trendy topic these days, but it doesn’t require a lot of work or a ton of money to harness the power of influencers on your brand’s social media channels — and hosting something called an Instagram takeover is one of the lowest-effort, most organic ways to do just that.

Shopping habits have drastically changed over the past few years.

Email is undoubtedly one of the most powerful opportunities for engaging with your leads and customers, and increasing sales. 

A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face.

As a marketer, you know you have to spend money to make money. This is particularly true when you’re trying to generate leads and acquire new customers. However, if there are ways to cut the cost of lead generation and customer acquisition without undercutting either metric.