Digital Marketing

Podcasts have become increasingly popular over the years for a variety of reasons. As more people work from home, listening to podcasts helps them feel like they’re a part of a discussion among friends. Podcasts are also easily accessible and can be listened to anywhere, whether you’re on a long commute or a quick jog.

As podcasts become more relevant, more seem to be published every day — so if you’re interested in starting one, you’re probably wondering how to grow your podcast audience and stand out above the rest.

Gone almost as fast as it was introduced — Instagram’s full-screen video feed proposal has been retired.

An effective B2B SaaS sales funnel is critical for your brand to drive conversions. But 68% of companies say they haven’t attempted to evaluate the impact of their sales funnel and 79% say that marketing leads are never converted.

73% of people say customer experience impacts their purchasing decisions.

82% of marketers planned to continue investing the same amount or increase their investments in podcasts and other audio content for 2022.

Since the start of the pandemic, marketing strategies have relied heavily on online tactics —leveraging tools like social media, email, and digital ads. But what about marketing outside of the digital space, otherwise known as offline marketing?