You can have the best product, the most data, and the biggest advertising budget, but if you can’t tell a compelling story, none of it matters.
The Story Curve: How to Use Storytelling Techniques for Your Marketing Read More »
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
The Power of Silence in Negotiation Read More »
Welcome to The Perspective, a series where HubSpotters weigh in on the latest business and marketing trends.
‘Not Your Mom’s Facebook’ — Is It Enough to Attract Gen Z? Read More »
I write for a living. While I love allowing creative work space to breathe, grow, and develop, deadlines don‘t allow me the luxury of writer’s block. At some point in the project timeline, I‘ve got to get moving beyond that blank page.
How to Generate Video Scripts With AI Read More »
“An obsession with quality” is what I wish 12-year-old me had… but alas, I ended up with boatloads of Forever 21 T-shirts.
Stop Sending Boring Newsletters: Lessons from MKT1’s Emily Kramer Read More »
Marketers are often asked to do more with less. I’ve been there too.
As a solopreneur, marketing my own business gets pushed to the back burner more times than I care to admit. There are just too many other tasks that require immediate attention. It’s why I’m a big fan of AI marketing bots.
9 Best AI Marketing Bots I Use at Work in 2024 Read More »
As a video marketer, you know there’s no cookie-cutter approach to crafting engaging videos, but you should always ensure you‘re using the best video format for your content, regardless of the kind of video you’re creating.
6 of the Best Video Formats for 2025 Read More »
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
The year I turned 30, I started a new job. The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about.
Designing an Event Marketing Budget? Here’s What Experts Recommend Read More »
