Digital Marketing

When I introduce myself at workshops, I often joke that my marketing career path looks a bit like two truths and a lie — even though it’s all “truth.” Turns out, I’m not alone. Talking with other successful marketers, a non-linear career path is one thing many of us have in common, whether by choice or necessity.

Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches today end in no clicks, according to Search Engine Land. And consumers are looking everywhere — from Google’s AI Overviews to Reddit — for instant solutions to fit their needs.

Is this your reality? Welcome to the rebirth of how people find information.

As a marketer, you‘ve likely encountered the dreaded “prediction problem” while tracking data to predict revenue growth. The prediction problem is the frustrating gap between having data and knowing what’s coming next.

Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash — I bet it didn’t involve a multi-hundred-thousand dollar burglary.

Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash — I bet it didn’t involve a multi-hundred-thousand dollar burglary.

Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That visceral reaction isn’t just about poor execution — it signals a fundamental shift in buyer expectations.

HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications like order confirmations, password resets, and account updates through a dedicated IP address.

With more than 1 billion monthly active users, Instagram is one of the most essential social media platforms for marketers and business owners to connect with their audience.

Microsoft Excel know-how is so expected that it hardly warrants a line on a resume anymore. But how well do you really know how to use it?