Digital Marketing

Audio is Popular Among Gen Z: Are Audio Chats Worth It for Marketers?

A 2022 study by Spotify found that 80% of Gen Z consumers enjoy audio content because it allows them to express their individuality and “explore different sides of their personalities.” Though Spotify didn’t clarify what it meant by audio content, such as podcasts or audio chats, it’s no secret that audio chatrooms have become increasingly popular over the years.

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19 Black Influencers To Follow and Learn From

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

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