Digital Marketing

Affiliate marketing on Instagram works the same as other platforms, where a business pays someone (i.e., an influencer) a commission for attracting people to purchase its product or service. The amount of commission paid is tracked through a unique code or URL.  

If you’re a nonprofit, you should be a member of Google for Nonprofits, a program that includes a free membership and access to various products. One product that should be on your radar is Google Ad Grants.

Instagram isn’t just a go-to social network for individuals anymore. Many marketers have caught wind that it’s a powerful social network where they need to have some sort of presence.

It’s no secret that website design trends (and best practices) have changed dramatically since the internet’s debut. Reflecting on nostalgic websites and comparing them to their present-day counterparts is an excellent way to understand why updating your site is so necessary. 

With new social media platforms and features popping up every day, ever wonder about the etiquette you should follow?

You’ve created a digital product, put it up on your website and announced it to your audience. But despite the hard work you poured into bringing your online course, ebook, or other digital product to life, it’s not selling. 

A key to a successful marketing blog strategy is to keep a pulse on the latest blogging trends. However, that can be difficult if you’re a marketer with several different responsibilities and platforms to manage. Fortunately, I spoke to a few of the blog leaders at HubSpot to get their recommendations on the right blogging trends to leverage in 2023.

As a marketer, you’re always on the hunt for more leads. However, building the best lead generation strategy involves an in-depth understanding of tried-and-tested channels. Then, you’ll need to find the most effective combination of tactics for your unique goals.

The holiday season is around the corner, so it’s time for marketers everywhere to gear up for Black Friday. From optimizing your website to launching outstanding deals and giveaways — there’s a lot that marketers need to account for. If you’re unsure what to do, here are nine marketing strategies that will wow your customers and boost your company’s revenue.