Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had completely different ideas about our messaging priorities.
How to Create a Stakeholder Map for Seamless Project Tracking Read More »
Pop quiz! What do Meow Wolf, Blue Man Group, Cirque du Soleil, Disney Imagineering, and Ringling Bros. have in common? They’ve all sought out today’s guest as a consultant.
When I think of B2B marketing, rock ‘n’ roll is far from my mind. But Video Brothers CEO and former touring musician Chandler Quintin brings exactly that to his strategy.
It turns out the skills he built playing Warped Tour and opening for bands like Panic! At the Disco are surprisingly transferable to marketing.
‘They Need a Little Rock n’ Roll’: How the Ad Suite Formula Shakes Up B2B Marketing Read More »
A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the content should cover. As a result, they produce large volumes of content that lack engagement and don’t convert. That’s even true for pieces that are well-written.
Why Keyword Intent Matters & How It Leads to Higher Search Rankings Read More »
I‘ve been designing images for websites for about seven years now, so I’ve come across many tools that make the process simple.
My Tips for Designing Great Website Imagery [With Canva, HubSpot, + 3 More Tools] Read More »
I’ve worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading digital agencies and my own multi-channel agency, media mix modeling (MMM) is paramount in my work.
Media Mix Modeling: What It Is and How to Use It [+ Examples] Read More »
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
How the Scarcity Principle Can Transform Ecommerce Read More »
As the owner of a content business, I need to make accurate project estimates. If a project takes longer than estimated, I’ll end up with frustrated clients and a backlog of other projects. I could also miss out on potential repeat business and referrals.
The inbound methodology is really important here at HubSpot. I think you could go so far as to say that it’s more or less our “main thing” — like almost everything we push, preach, and practice as a brand hinges upon it.
The HubSpot Sales Blog’s Data-Driven Play That Earned 250k+ Non-Organic Views Read More »
As a marketer and video enthusiast, I can confidently say a promotional video is crucial to promoting your brand. In fact, 73% of respondents say video marketing is effective at helping them reach their company’s overall business goals.
How to Make a Promotional Video (Budget-Friendly Tips) Read More »
